Mopro Marketing Blog


Featured article: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

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Do you remember Mobilegeddon, Google’s 2015 algorithm update that gave search result priority to mobile-optimized sites? Well, those mobile-friendly website supporters are at it again, and we’re starting to see a trend.

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Instagram recently announced their plan to make a big change to the way users see posts on their feed. Instead of the current format where posts are shown in reverse chronological order, the order will now be based on an algorithm that takes three factors into account: how likely you are to be interested in a post, your relationship with the person posting, and the time it is posted.

Why is Instagram messing with your feed?

Because they want to prioritize high-quality posts and make sure you don’t miss out on the stuff you care about. For example, if one of your favorite people posts something you’re likely to be interested in, chances are it will appear at the top of your feed regardless of when it was posted.

What does this mean for businesses on Instagram?

This new format means your Instagram posts have to be better than ever. Business owners can no longer rely on posting at the right time to get noticed. You now have to compete to make it to the top of people’s feed. If your posts aren’t cutting it, chances are they won’t get seen at all.

So what does it take to win on Instagram?

Taking quality photos.

Boring pictures don’t thrive on Instagram. Post creative and high-quality photos with interesting composition. Remember to take advantage of photo-editing apps like VSCO and Afterlight.

Posting a variety of content.

Don’t post the same kinds of pictures again and again. Your followers want to see variety. Don’t limit yourself to posting just photos either — post a video if that better fits what you’re trying to communicate.

Engaging with other users.

Be social on Instagram. Like photos from your followers and respond to their comments. Reposting photos from your customers is also a great way to increase engagement.

Telling a story with your caption.

Your captions should complement and add value to your image. Keep them brief and witty — have fun!

Using relevant hashtags.

Adding hashtags to your posts is a good way to get more eyes on it. Research what popular hashtags are relevant to your content, but we don’t suggest adding more than a few.

This change is new to us too, so we’ll keep you updated as we learn more about what this means for how you navigate Instagram. Happy gramming!

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On February 24, 2016, Facebook unveiled the long-awaited revamp of its “like” button after more than a year of focus groups, surveys, and preparation. Facebook users will no longer be limited to just “liking” posts shared by their friends, family, and favorite businesses. They will now be able to respond to posts using six different reactions — “Like,” “Love,” “Haha,” “Wow,” “Sad,” and “Angry."

How do you use the reactions?

To access them on your phone, you need the latest update of the Facebook mobile app. Holding the “like” button down on the mobile app allows you to choose from the reactions. If you are accessing Facebook on a desktop, hovering your mouse over the “like” button will show you the new response options. Just like how users receive a notification when someone “likes” their post, they will now also be notified if someone uses one of the other five reactions.

So what does this change to Facebook, one of the biggest in its history, mean for business owners?

It’s simple: Reactions offer new ways for you to create conversations with customers via your posts. What once was a limited way of showing approval is now a way for users to express a range of emotions, giving you the opportunity to learn more about your customers and see their genuine reactions to your content. It also lets you better engage with your followers’ posts by allowing you to thoughtfully respond to content. This new way for people to comment and share on Facebook can mean great things for your business and makes keeping social media on your radar more important now than ever.

For more information on social media management and to see how good you can look online in under 24 hours, call us at 844.207.9038 or email hello@mopro.com.

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Big news:

Instagram has dropped the square image requirement for posts. The photo-centric social media giants announced this groundbreaking change Thursday, its largest change to the platform since its creation.

In their latest iOS and Android update, Instagram has included a new format button where users can post portrait and landscape pictures and videos. The reason for this change? User convenience. More and more users are using third party applications to crop or add padding to images in an effort to fit Instagram’s 1:1 square format. And although the square has provided a clean, seamless, and uniform feed for its users, the square confinement just isn’t cutting it for this generation’s image-sharing trends.

In expanding photo format options outside of the square, users will now have more creative freedom with their images. “You can tell your visual story without having to worry about it fitting perfectly into the app,” says Instagram’s product designer, Christina Choi.

For business owners, not having to deal with that extra step of cropping can definitely be a time saver. Plus, businesses can show even more through their visuals.

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