Mopro Marketing Blog


Featured article: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

Social media platforms hold some of the most powerful information exchanges on the internet. In fact, 2015 statistics reveal that there are more than one billion active users on Facebook, over three hundred million people using Twitter every month, and even Instagram supports the exchanges of one hundred million people every single day!

As a business owner or an entrepreneur, these numbers should be speaking to you. Utilizing social media can transform your entire marketing plan, and make a huge impact on your bottom line. But just as with any marketing endeavor, there is a science behind getting results. Knowing why you are online and understanding exactly how social media can boost your business will strengthen your strategy, and help to bring about desired results. Let's take a look at a few of the key ways that engaging social media platforms can be a powerful boost to your business.

1. It speaks to your niche audience.

Social media platforms can help you to quickly and efficiently locate, and meaningfully engage your niche market. By viewing search term results, following hashtags, or even by utilizing geographic or industry specific platforms, you can effortlessly find your ideal clients, and convert them into paying customers.

2. It builds your unique brand.

Putting forth a unique brand proposition is essential not only for attracting consumers, but for establishing the important elements of brand recognition, and brand recall. When publishing social media posts, take care to include the key brand identifiers that set you apart from your competition.

3. It can elevate customer service.

Social media platforms allow for very valuable, real time business feedback. If there is a problem with your product or service, consumers can easily tweet at your business, or write a Facebook comment, and provide immediately actionable information that can be swiftly addressed before another client is subjected to a similar experience.

4. It can boost online traffic and SEO.

One of the most important parts of being online is having your content indexed by major search engine platforms. These platforms are frequently responsible for a majority of your online referrals. Indexed results are largely influenced by the quantity and consistency of your social media posting.

5. It can save marketing dollars.

Social media marketing can save you compared to the execution of traditional marketing avenues that might include expensive television or radio ad buys, or pricy printing runs. In addition, social media outreach return is easily quantified and tweaked to facilitate maximum return. This helps you to maximize the proverbial bang for your marketing buck.

In any well thought out business marketing plan, social media engagement will play a dedicated and significant role. With a bit of vigilance and a good dose of strategy, it may just be the most powerful marketing tool your business will ever use.

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As the saying goes, when preparation meets opportunity, success arises. This statement couldn't be truer than when sharing your business-specific elevator pitch with a potential client. For entrepreneurs, staying prepared means having a well crafted, air tight pitch that properly represents your business endeavor, and that can convert a stranger into a paying customer in the time that it takes to ride an elevator from the top floor of a building down to the lobby. But with so many key elements to express about your entrepreneurial endeavor, how can you decide what to say? Thankfully, success leaves clues. Let's take a look at a few of the key guidelines that are found in any powerfully compelling elevator pitch.

Say it in a single sentence.

One of the most important parts of having an elevator pitch is ensuring that you get to share it. To get this opportunity, your introductory line must be compelling and have a strong hook. Many business owners focus on creating the actual pitch, but forget the most essential task of crafting an opening sentence that will leave a stranger wanting to know more. When someone asks you what kind of work you do, be prepared to deliver this single sentence, powerfully and confidently, after which you should wait for a follow-up question that can launch you into the substance of your elevator pitch.

Define the specific need.

Successful business endeavors revolve around defining an unfulfilled need, and offering a perfect solution. Be sure to include wording that details exactly how your business proposition uniquely fills this need, in a manner that exceeds any available competitor. While doing this, keep the potential fulfillment of any ideal client's needs well woven into your descriptions and considerations. This will endear your business to your potential client, and make your offerings indispensible.

Target a well-sculpted niche.

Crafting an elevator pitch that appeals to the widest grouping of consumers may seem intuitive, but in reality, it is a frequently made mistake that attracts mild interest from many, and the conversion of very few. Those who are most successful with their elevator pitch direct their offerings to a highly specific grouping of people with whom they can form stronger, deeper, and more long lasting business relationships. Casting a wider net may get you more kind comments along the way, but to convert potentials into clients, specificity wins the day.

These are just a few of the key elements of elevator pitching that will keep your business descriptions engaging, compelling and convincing. When creating your pitch, be sure to include memorable images or captivating stories that vividly underline your strengths. Also, be sure to have an actionable proposition ready for those who want to take the next step. With a little ingenuity, and a healthy dose of practice, you will find yourself a master of delivering an excellent business elevator pitch in no time.

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