Mopro Marketing Blog


Featured article: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

temp-post-image

Read more

Social media platforms hold some of the most powerful information exchanges on the internet. In fact, 2015 statistics reveal that there are more than one billion active users on Facebook, over three hundred million people using Twitter every month, and even Instagram supports the exchanges of one hundred million people every single day!

As a business owner or an entrepreneur, these numbers should be speaking to you. Utilizing social media can transform your entire marketing plan, and make a huge impact on your bottom line. But just as with any marketing endeavor, there is a science behind getting results. Knowing why you are online and understanding exactly how social media can boost your business will strengthen your strategy, and help to bring about desired results. Let's take a look at a few of the key ways that engaging social media platforms can be a powerful boost to your business.

1. It speaks to your niche audience.

Social media platforms can help you to quickly and efficiently locate, and meaningfully engage your niche market. By viewing search term results, following hashtags, or even by utilizing geographic or industry specific platforms, you can effortlessly find your ideal clients, and convert them into paying customers.

2. It builds your unique brand.

Putting forth a unique brand proposition is essential not only for attracting consumers, but for establishing the important elements of brand recognition, and brand recall. When publishing social media posts, take care to include the key brand identifiers that set you apart from your competition.

3. It can elevate customer service.

Social media platforms allow for very valuable, real time business feedback. If there is a problem with your product or service, consumers can easily tweet at your business, or write a Facebook comment, and provide immediately actionable information that can be swiftly addressed before another client is subjected to a similar experience.

4. It can boost online traffic and SEO.

One of the most important parts of being online is having your content indexed by major search engine platforms. These platforms are frequently responsible for a majority of your online referrals. Indexed results are largely influenced by the quantity and consistency of your social media posting.

5. It can save marketing dollars.

Social media marketing can save you compared to the execution of traditional marketing avenues that might include expensive television or radio ad buys, or pricy printing runs. In addition, social media outreach return is easily quantified and tweaked to facilitate maximum return. This helps you to maximize the proverbial bang for your marketing buck.

In any well thought out business marketing plan, social media engagement will play a dedicated and significant role. With a bit of vigilance and a good dose of strategy, it may just be the most powerful marketing tool your business will ever use.

Read more

temp-post-image

A call-to-action (CTA) is a word or phrase that encourages people to act. They're essential because:

  • They give direction and guide visitors through your site.
  • They prompt visitors to take action.
  • They act as a measure of success for your site.

Here are 5 key elements to keep in mind.

1. Determine your end goal.

What exactly do you want visitors to do on your website – Learn more? Call? Start shopping? Buy now? Request a quote? Start a free trial? Depending on your business, choose the CTA that benefits you the most.

2. Consider your audience.

Different demographics are more inclined to act on certain calls-to-action. For example, many millennials try to avoid the phone at all costs, whereas Gen Xers might prefer making a quick call to your business for more information.

3. Be clear and convey urgency.

Make sure your visitors know exactly what they should doing by using language that prompts them to act quickly. Phrases like “Call now” or “Buy Now” give people just the right amount of information to consider.

4. Place your call-to-action accordingly.

Visibility is key! Don’t let your call-to-action get lost on your website. It’s good practice to have CTAs at the top of the page, or above the fold. Include a call-to-action on every page of your site so they're always accessible.

5. Design your call-to-action appropriately.

In addition to placement and messaging, design is also an important factor to consider. Make sure your call-to-action really stands out.

Take a look at your existing site and see if your website touches on all these elements. Calls-to-action might seem like a small element, but they can make a huge difference in getting people through your doors!

Want more information? We're happy to help. Visit mopro.com or call us at 844.207.9038.

Read more

temp-post-image

As the saying goes, when preparation meets opportunity, success arises. This statement couldn't be truer than when sharing your business-specific elevator pitch with a potential client. For entrepreneurs, staying prepared means having a well crafted, air tight pitch that properly represents your business endeavor, and that can convert a stranger into a paying customer in the time that it takes to ride an elevator from the top floor of a building down to the lobby. But with so many key elements to express about your entrepreneurial endeavor, how can you decide what to say? Thankfully, success leaves clues. Let's take a look at a few of the key guidelines that are found in any powerfully compelling elevator pitch.

Say it in a single sentence.

One of the most important parts of having an elevator pitch is ensuring that you get to share it. To get this opportunity, your introductory line must be compelling and have a strong hook. Many business owners focus on creating the actual pitch, but forget the most essential task of crafting an opening sentence that will leave a stranger wanting to know more. When someone asks you what kind of work you do, be prepared to deliver this single sentence, powerfully and confidently, after which you should wait for a follow-up question that can launch you into the substance of your elevator pitch.

Define the specific need.

Successful business endeavors revolve around defining an unfulfilled need, and offering a perfect solution. Be sure to include wording that details exactly how your business proposition uniquely fills this need, in a manner that exceeds any available competitor. While doing this, keep the potential fulfillment of any ideal client's needs well woven into your descriptions and considerations. This will endear your business to your potential client, and make your offerings indispensible.

Target a well-sculpted niche.

Crafting an elevator pitch that appeals to the widest grouping of consumers may seem intuitive, but in reality, it is a frequently made mistake that attracts mild interest from many, and the conversion of very few. Those who are most successful with their elevator pitch direct their offerings to a highly specific grouping of people with whom they can form stronger, deeper, and more long lasting business relationships. Casting a wider net may get you more kind comments along the way, but to convert potentials into clients, specificity wins the day.

These are just a few of the key elements of elevator pitching that will keep your business descriptions engaging, compelling and convincing. When creating your pitch, be sure to include memorable images or captivating stories that vividly underline your strengths. Also, be sure to have an actionable proposition ready for those who want to take the next step. With a little ingenuity, and a healthy dose of practice, you will find yourself a master of delivering an excellent business elevator pitch in no time.

Read more

temp-post-image

Your website needs to have more than just information: it needs strategically positioned information that captures the right attention. To be successful, you need to make a clear statement “above the fold" – that's the first part of your website, the part people see without having to scroll. If you don't engage visitors there, they might leave your site faster than they arrived!

Did you know…?

  • Only 20% of people who visit your site will scroll to see content below the fold.
  • 80% of people who visit your website land on your home page and want information...now. If they can’t find it, they leave.

Here's what you need above the fold:

1. Clear and engaging content

Visitors should know who you are and what you do instantly without having to dig through tons of information for clarity. It doesn't mean you should cram all of your products or services above the fold, but highlighting a couple of your most popular ones will do the trick.

2. HD photography and video

Featuring high-quality content on your site is a great way to keep visitors interested. HD videos and photos help them learn about your business quickly, plus it's a beautiful way to tell your unique story.

3. A call-to-action

A call-to-action is a button or link that provokes an immediate response from visitors. It's a critical step in converting them from eyeballs into customers!

Remember, your website should work for you. You want your website to convert leads and get people through your door. Taking time to focus on how your website looks and functions above the fold may be what you need to take your business to the next level online.

Need help implementing these ideas? We can show you how good you can look online in under 24 hours. Call us at 844.207.9038 or email hello@mopro.com for more information.

Read more

temp-post-image

Here’s some food for thought: In the past 7 years, there have been 10 different iPhone models. Over the span of 7 years, Apple managed to take a small and clunky, 4.5-inch device that could only hold 128 MB of storage, and turn it into a sleek and sexy, 6.2-inch phone that stores an insane 1G of data.

This kind of change isn't unfamiliar: From mobile phones to computers to cars — something newer, quicker, and more efficient will hit the market, and no matter how new it seems at the time we learn to expect it.

Now, apply this logic to your website.

Many small businesses have outdated websites. Maybe they worked with a design agency or a freelancer a few years back to revamp their site, but it's unavoidable: the technology behind a successful website has changed.

For business owners wondering if it's finally time to follow suit, here are some eye-opening stats about what today’s consumers expect:

  1. 94% of people cite design as a reason they do not trust a website. (Instantshift)

  2. 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring. (MarginMedia)

  3. Nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. (KISSmetrics)

First impressions and convenience are the biggest reasons a business needs to consider updating their website. Don’t subject your business to the cannibalization of website technology. By sticking with an older site, consumers are more likely to move on to the competition.

Need help keeping up? We have you covered at mopro.com.

Read more

MOPRO

844-207-9038

hello@mopro.com

mopro logo

Mopro's Instagram Mopro's Google Plus Mopro's Youtube