Mopro Marketing Blog


Featured article: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

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It can be tempting to jump right in to social media marketing without giving much thought to why you’re investing in your company’s social scene in the first place — but taking time to define your goals for social media can mean the difference between success and, well … wasting your time. Here are five goals to keep in mind for strengthening your presence, refocusing your intentions, and measuring your social media success.

1. Be more consistent.

One of the most important parts of having a successful social media profile is nailing down your posting frequency. You won’t see a huge increase in followers and interaction if you go without updating your accounts for weeks at a time. Commit to a posting frequency that you can reasonably maintain without sacrificing the quality of your posts.

2. Be more engaging.

If you’re not responding to comments and interacting with followers, you’re missing the whole point of social media. Having conversations with your customers will open doors for your business. Make a goal to devote more time to revisiting your posts and responding to questions, comments, and feedback. If you establish yourself as someone who listens, you will create a more devoted following.

3. Be more intentional.

Putting more thought behind your content will increase its quality. Be more intentional about what you share by varying your subject matter rather than posting just to cross it off your to-do list. Balance promoting your business with sharing information that will benefit your followers such as articles, videos, and infographics. Before posting anything on social media, ask yourself if what you’re sharing will benefit either your customers or your business.

4. Be more visible.

Using social media the right way will increase your brand’s visibility. Challenge yourself to grow your company’s social network by getting more followers. Remind your customers to follow you on your platforms and follow others in your industry who might be interested in engaging with you. Sometimes even offering special deals on your accounts can be incentive enough!

5. Be more authoritative.

Social media makes establishing your credibility as an expert in your field much easier. Strive to take on an authoritative voice by sharing tips or how-to articles. Being generous by sharing your knowledge with followers will help build their trust in your brand, and being a reputable source of information will lead new followers and customers to you.

Need help reaching these goals? Call us at 844.207.9038 or email hello@mopro.com to learn about tools that can help make social media management doable for small business owners.

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The way your company is represented online can make or break your business. We’ve all heard horror stories about companies getting into trouble with social media, and these kinds of mistakes are easier to make than you might think. Whether it’s learning the unspoken rules of posting frequency or navigating the nuances of each platform, social media management deserves some thought. Read on to learn the 10 most common things that might be damaging your social media cred.

1. You’re not developing a social media strategy.

It’s important to establish clear goals about what you hope to gain from social media marketing so you can evaluate your success. Developing a calendar that outlines your posting frequency can help you get an idea of the scope, plus it’ll help you optimize the timing of your posts and vary your content.

2. You’re posting too often.

You’ve been on the receiving end of this: A brand is crowding your feed and you don’t think twice about unfollowing them. Hey, sometimes less is more. Your followers would rather see one quality post from your company than total oversharing.

3. But maybe … you’re not posting often enough.

An abandoned Facebook page or a dormant Twitter account can be a red flag for consumers. Before you create a profile for your company on any social media platform, make sure you have the tools and resources you need to manage it.

4. You’re forgetting what platform you’re on.

Certain types of content are more appropriate for particular social media platforms. A brief announcement may be appropriate on Twitter, while a more detailed post with visual aids might work better on Facebook. Familiarize yourself with each platform and learn what’s expected so you give your followers what they want to see.

5. You’re ignoring who your audience is.

You should constantly have your audience in mind when creating and posting social media content. What can you share that will prove valuable to your customers? Don’t lose sight of what they need from you.

6. You’re using an inconsistent voice.

The way you communicate should be consistent throughout all of your social media platforms. Your voice should reflect the overall personality of your brand, so don’t feel pressured to be too serious or robotic. Whether you’re using Instagram or LinkedIn, your voice should help create a cohesive presence for your business.

7. You’re self-promoting too much.

Social media is a great place to promote your business, but too much self-promotion can be harmful. Make sure to strike a balance here. Sharing information that’s inherently valuable to your followers — like tips or industry news — is important in distinguishing your business as the go-to in your field.

8. You’re not engaging in conversations.

You shouldn’t use your social media platforms to talk AT people, especially when you have the unique opportunity of having conversations with your customers. Revisit your posts on social media, responding to questions and comments so you don’t miss out on opportunities to develop meaningful relationships.

9. You’re overlooking negative comments.

Even the best companies can be on the receiving end of negative reviews. If you find it tempting to ignore these comments, think twice … leaving these unanswered can be very damaging. Responding quickly and thoughtfully will show that you care about their experience and want to make it better.

10. You’re doing it all yourself.

It takes time to create interesting content and a devoted following. Taking advantage of tools that help manage your social media frees you up to manage your business and do what you do best.

Need help applying these tips? Call us at 844.207.9038 or email hello@mopro.com to learn about tools that can help make social media management doable for small business owners.

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It can be the first thing people really connect with on your homepage — an instant relay of information about your company’s quality and credibility. We’re talking about the photo and video content you feature on your website! If it captures attention, visitors are more likely to explore your site and learn more about your business. Plus high-quality content boosts SEO by creating searchable, organic content.

Here are 5 tips to help you get the most out of every photo on your website:

1. Showcase your products.

Product photos done right can really speak to your customers. A written description is great but high-quality detail shots of your product or showing it in action will take you further. Keep your product photos consistent, presenting what your business has to offer in the best possible way.

2. Photograph your team.

Featuring photos of the real people who keep your business running day in and day out is a perfect way to convey your company’s culture. Whether you include action shots of your all-stars doing what they do best or head shots of your key players, seeing the faces behind your brand will help build trust.

3. Keep quality king.

We all know a poor-quality photo when we see one. When it comes to the photos displayed on your website, you should never compromise on quality. The best way to get your hands on some high-quality photos is to hire a professional. If you are shooting your own photos, keep in mind elements of photography, such as lighting, composition, clarity, background, and angles. Editing photos can be just as important as shooting them, so take full advantage of free photo-editing software and apps.

4. Use images with purpose.

Just as your website shouldn’t be text-heavy, it shouldn’t be loaded with photos. Each picture you add to your site should have a purpose, whether that’s to showcase your product, introduce your team, or show off your facility. It’s better to include several striking photos that capture the essence of your business than to bombard visitors with average-quality shots for the sake of filling up space. When trying to decide whether or not to add a particular photo, ask yourself if the image contributes to the overall story of your business.

5. Keep your photos up to date.

Your website should constantly change to adapt to your evolving business. Make sure your photos accurately represent your current product offerings and staff, and avoid dated-looking photos by keeping tabs on photography trends. Seeing new pictures on your site will remind customers of your relevance and growth.

Visit tresla.com, crestaverdelandscape.com, and chandlersroofing.com to see examples of photography done right.

Want help adding high-quality, industry-specific photography to your website? We’ll send a director to your location to shoot custom video and photography. Call us at 844.207.9038 or email hello@mopro.com for more information.

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As a business owner, you know exactly what it takes to sell your product, but do you also know how to sell your company’s culture? Customers want to invest in high-quality products and services, but they also want to support a business with a culture they can get behind.

From your website to what you share on social media, representing the spirit behind your brand in a consistent way helps you stand out and keeps you competitive. Follow these steps for capturing your company’s culture online, helping your customers feel more connected to your business and what you do.

Share your values.

Nothing builds a customer’s trust more than transparency, and a great way to share your culture with customers is to tell them what you value. Perhaps you have a unique approach to what you do or have identified several core values such as communicating openly, driving change, or delivering excellence. Share those values via your company’s website or blog and show customers what they can expect from working with you. Reading what is important to the people behind your product makes your company one a customer can trust.

Introduce your team.

A business is nothing without the people who make things happen, and who you have on your team makes up the core of your culture. Introducing the people behind the scenes to your customers on the staff page of your website allows them connect to your business on a personal level. Go beyond sharing a photo of a smiling face, a name, and a title by including something unique about each employee or a brief bio. It doesn’t matter if you have a team of coffee-loving fast talkers or tech-savvy computer nerds, putting a spotlight on your staff adds to your company’s personality.

Show your goings-on.

Giving customers a peek into the inner workings of your business through posts on social media creates the perfect opportunity to share exactly what you do on an average day. Post a photo on Instagram that shows your hard-working team doing what they love, a group of employees participating in some community service, or your entire team taking time off for a company-wide kickball game. Whatever it is that you share, showing what you spend time doing can help people feel connected to your culture and build their loyalty.

Tell your story.

So much of your company’s culture lies in its history. Customers are interested in knowing where you’ve been and how you got where you are today. Tell the story of your company on your website to give customers context about where your business comes from and where you might go in the future. Throwbacks to your company’s earlier days or the story of your hard-earned success can have a big impact on selling customers on your culture.

Is your website doing your story justice? We’re here to help you get the most out of these tips. Call us at 844.207.9038 or email hello@mopro.com for a free digital diagnosis.

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Social media platforms hold some of the most powerful information exchanges on the internet. In fact, 2015 statistics reveal that there are more than one billion active users on Facebook, over three hundred million people using Twitter every month, and even Instagram supports the exchanges of one hundred million people every single day!

As a business owner or an entrepreneur, these numbers should be speaking to you. Utilizing social media can transform your entire marketing plan, and make a huge impact on your bottom line. But just as with any marketing endeavor, there is a science behind getting results. Knowing why you are online and understanding exactly how social media can boost your business will strengthen your strategy, and help to bring about desired results. Let's take a look at a few of the key ways that engaging social media platforms can be a powerful boost to your business.

1. It speaks to your niche audience.

Social media platforms can help you to quickly and efficiently locate, and meaningfully engage your niche market. By viewing search term results, following hashtags, or even by utilizing geographic or industry specific platforms, you can effortlessly find your ideal clients, and convert them into paying customers.

2. It builds your unique brand.

Putting forth a unique brand proposition is essential not only for attracting consumers, but for establishing the important elements of brand recognition, and brand recall. When publishing social media posts, take care to include the key brand identifiers that set you apart from your competition.

3. It can elevate customer service.

Social media platforms allow for very valuable, real time business feedback. If there is a problem with your product or service, consumers can easily tweet at your business, or write a Facebook comment, and provide immediately actionable information that can be swiftly addressed before another client is subjected to a similar experience.

4. It can boost online traffic and SEO.

One of the most important parts of being online is having your content indexed by major search engine platforms. These platforms are frequently responsible for a majority of your online referrals. Indexed results are largely influenced by the quantity and consistency of your social media posting.

5. It can save marketing dollars.

Social media marketing can save you compared to the execution of traditional marketing avenues that might include expensive television or radio ad buys, or pricy printing runs. In addition, social media outreach return is easily quantified and tweaked to facilitate maximum return. This helps you to maximize the proverbial bang for your marketing buck.

In any well thought out business marketing plan, social media engagement will play a dedicated and significant role. With a bit of vigilance and a good dose of strategy, it may just be the most powerful marketing tool your business will ever use.

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Your website needs to have more than just information: it needs strategically positioned information that captures the right attention. To be successful, you need to make a clear statement “above the fold" – that's the first part of your website, the part people see without having to scroll. If you don't engage visitors there, they might leave your site faster than they arrived!

Did you know…?

  • Only 20% of people who visit your site will scroll to see content below the fold.
  • 80% of people who visit your website land on your home page and want information...now. If they can’t find it, they leave.

Here's what you need above the fold:

1. Clear and engaging content

Visitors should know who you are and what you do instantly without having to dig through tons of information for clarity. It doesn't mean you should cram all of your products or services above the fold, but highlighting a couple of your most popular ones will do the trick.

2. HD photography and video

Featuring high-quality content on your site is a great way to keep visitors interested. HD videos and photos help them learn about your business quickly, plus it's a beautiful way to tell your unique story.

3. A call-to-action

A call-to-action is a button or link that provokes an immediate response from visitors. It's a critical step in converting them from eyeballs into customers!

Remember, your website should work for you. You want your website to convert leads and get people through your door. Taking time to focus on how your website looks and functions above the fold may be what you need to take your business to the next level online.

Need help implementing these ideas? We can show you how good you can look online in under 24 hours. Call us at 844.207.9038 or email hello@mopro.com for more information.

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A poorly built website not only looks bad, it could also be costing you money and losing you leads. Think of it like this: your website is your online storefront. There are millions of people online who can find you, and as far as consumers are concerned, a business that doesn't maintain their site isn't maintaining their business.

Here are 5 website flaws that could be hurting your business:

1. Your website is not mobile-optimized.

Your site must be fully functional on a phone, tablet, laptop and desktop. People have come to expect this, and if they have to pinch or pull at their screen to navigate your site, they’ll move on to a site that's more convenient.

Did you know…?

  • 1.75 million people own a smartphone.
  • 60% of people use their mobile devices to look up businesses.
  • 61% of people searching for businesses on their smartphones will leave your site for a competitor's if yours is not mobile-optimized.
2. Your website does not list your contact information or location.

Not publishing your contact information on a website is like cutting off communication with your customers. If potential customers don't know where to find you or how to get in touch, you're basically telling them you don't want their business.

3. Your website lacks a call-to-action.

Not including a call-to-action on your website is like leading your customers to a dead-end. A call-to-action is a phrase on your site that prompts visitors to act. Without one, you're not directing visitors to do what you want them to do: call, book and buy online, or walk through your doors.

4. Your website is text heavy.

The less text the better. Need to explain complex ideas? Featuring a video on your site will help you communicate without overloading visitors with information.

5. Your website is difficult to find online.

Lacking HD imagery? Missing social media? Don’t have a blog? These are all key contributors to your search engine optimization (SEO). An outdated or poorly built website typically lacks these elements, making it harder for search engines to find you.

If your website has any of these 5 flaws, it’s time for an upgrade. It’s never to late to update your website – and the sooner you update, the sooner you’ll reap the benefits.

Want to see how good you can look online? Call us at 844.207.9038 or email hello@mopro.com and we'll build the first version of your new website in under 24 hours.

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