Mopro Marketing Blog


Featured article: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

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A call-to-action (CTA) is a word or phrase that encourages people to act. They're essential because:

  • They give direction and guide visitors through your site.
  • They prompt visitors to take action.
  • They act as a measure of success for your site.

Here are 5 key elements to keep in mind.

1. Determine your end goal.

What exactly do you want visitors to do on your website – Learn more? Call? Start shopping? Buy now? Request a quote? Start a free trial? Depending on your business, choose the CTA that benefits you the most.

2. Consider your audience.

Different demographics are more inclined to act on certain calls-to-action. For example, many millennials try to avoid the phone at all costs, whereas Gen Xers might prefer making a quick call to your business for more information.

3. Be clear and convey urgency.

Make sure your visitors know exactly what they should doing by using language that prompts them to act quickly. Phrases like “Call now” or “Buy Now” give people just the right amount of information to consider.

4. Place your call-to-action accordingly.

Visibility is key! Don’t let your call-to-action get lost on your website. It’s good practice to have CTAs at the top of the page, or above the fold. Include a call-to-action on every page of your site so they're always accessible.

5. Design your call-to-action appropriately.

In addition to placement and messaging, design is also an important factor to consider. Make sure your call-to-action really stands out.

Take a look at your existing site and see if your website touches on all these elements. Calls-to-action might seem like a small element, but they can make a huge difference in getting people through your doors!

Want more information? We're happy to help. Visit mopro.com or call us at 844.207.9038.

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As the saying goes, when preparation meets opportunity, success arises. This statement couldn't be truer than when sharing your business-specific elevator pitch with a potential client. For entrepreneurs, staying prepared means having a well crafted, air tight pitch that properly represents your business endeavor, and that can convert a stranger into a paying customer in the time that it takes to ride an elevator from the top floor of a building down to the lobby. But with so many key elements to express about your entrepreneurial endeavor, how can you decide what to say? Thankfully, success leaves clues. Let's take a look at a few of the key guidelines that are found in any powerfully compelling elevator pitch.

Say it in a single sentence.

One of the most important parts of having an elevator pitch is ensuring that you get to share it. To get this opportunity, your introductory line must be compelling and have a strong hook. Many business owners focus on creating the actual pitch, but forget the most essential task of crafting an opening sentence that will leave a stranger wanting to know more. When someone asks you what kind of work you do, be prepared to deliver this single sentence, powerfully and confidently, after which you should wait for a follow-up question that can launch you into the substance of your elevator pitch.

Define the specific need.

Successful business endeavors revolve around defining an unfulfilled need, and offering a perfect solution. Be sure to include wording that details exactly how your business proposition uniquely fills this need, in a manner that exceeds any available competitor. While doing this, keep the potential fulfillment of any ideal client's needs well woven into your descriptions and considerations. This will endear your business to your potential client, and make your offerings indispensible.

Target a well-sculpted niche.

Crafting an elevator pitch that appeals to the widest grouping of consumers may seem intuitive, but in reality, it is a frequently made mistake that attracts mild interest from many, and the conversion of very few. Those who are most successful with their elevator pitch direct their offerings to a highly specific grouping of people with whom they can form stronger, deeper, and more long lasting business relationships. Casting a wider net may get you more kind comments along the way, but to convert potentials into clients, specificity wins the day.

These are just a few of the key elements of elevator pitching that will keep your business descriptions engaging, compelling and convincing. When creating your pitch, be sure to include memorable images or captivating stories that vividly underline your strengths. Also, be sure to have an actionable proposition ready for those who want to take the next step. With a little ingenuity, and a healthy dose of practice, you will find yourself a master of delivering an excellent business elevator pitch in no time.

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Your website needs to have more than just information: it needs strategically positioned information that captures the right attention. To be successful, you need to make a clear statement “above the fold" – that's the first part of your website, the part people see without having to scroll. If you don't engage visitors there, they might leave your site faster than they arrived!

Did you know…?

  • Only 20% of people who visit your site will scroll to see content below the fold.
  • 80% of people who visit your website land on your home page and want information...now. If they can’t find it, they leave.

Here's what you need above the fold:

1. Clear and engaging content

Visitors should know who you are and what you do instantly without having to dig through tons of information for clarity. It doesn't mean you should cram all of your products or services above the fold, but highlighting a couple of your most popular ones will do the trick.

2. HD photography and video

Featuring high-quality content on your site is a great way to keep visitors interested. HD videos and photos help them learn about your business quickly, plus it's a beautiful way to tell your unique story.

3. A call-to-action

A call-to-action is a button or link that provokes an immediate response from visitors. It's a critical step in converting them from eyeballs into customers!

Remember, your website should work for you. You want your website to convert leads and get people through your door. Taking time to focus on how your website looks and functions above the fold may be what you need to take your business to the next level online.

Need help implementing these ideas? We can show you how good you can look online in under 24 hours. Call us at 844.207.9038 or email hello@mopro.com for more information.

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A poorly built website not only looks bad, it could also be costing you money and losing you leads. Think of it like this: your website is your online storefront. There are millions of people online who can find you, and as far as consumers are concerned, a business that doesn't maintain their site isn't maintaining their business.

Here are 5 website flaws that could be hurting your business:

1. Your website is not mobile-optimized.

Your site must be fully functional on a phone, tablet, laptop and desktop. People have come to expect this, and if they have to pinch or pull at their screen to navigate your site, they’ll move on to a site that's more convenient.

Did you know…?

  • 1.75 million people own a smartphone.
  • 60% of people use their mobile devices to look up businesses.
  • 61% of people searching for businesses on their smartphones will leave your site for a competitor's if yours is not mobile-optimized.
2. Your website does not list your contact information or location.

Not publishing your contact information on a website is like cutting off communication with your customers. If potential customers don't know where to find you or how to get in touch, you're basically telling them you don't want their business.

3. Your website lacks a call-to-action.

Not including a call-to-action on your website is like leading your customers to a dead-end. A call-to-action is a phrase on your site that prompts visitors to act. Without one, you're not directing visitors to do what you want them to do: call, book and buy online, or walk through your doors.

4. Your website is text heavy.

The less text the better. Need to explain complex ideas? Featuring a video on your site will help you communicate without overloading visitors with information.

5. Your website is difficult to find online.

Lacking HD imagery? Missing social media? Don’t have a blog? These are all key contributors to your search engine optimization (SEO). An outdated or poorly built website typically lacks these elements, making it harder for search engines to find you.

If your website has any of these 5 flaws, it’s time for an upgrade. It’s never to late to update your website – and the sooner you update, the sooner you’ll reap the benefits.

Want to see how good you can look online? Call us at 844.207.9038 or email hello@mopro.com and we'll build the first version of your new website in under 24 hours.

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Open Google. If possible, use a private browsing window so your results aren't affected by your search history. Search your business name or a keyword and location (e.g., pizza in Minneapolis). Now imagine you’re a potential customer looking for information. Are you easy to find? Is your information readily available?

Follow these tips to build your brand online:

1) Keep your online presence consistent. Make sure you use the same name and picture across all social media channels to avoid confusion. The easier it is for customers to find you, the better!

2) Develop your company’s “voice.” Your customers should start to recognize the way your brand sounds. The best way to do this is to keep one person or one group of people maintaining all accounts.

3) Stick to quality content. Just like your website, pictures and video will give your social media presence a boost. In fact, a study by Twitter found that tweets that include pictures or videos bring in about 30% more retweets than text-only updates.

4) Get the buzz going. Talking up your business is great but inspiring others to recommend you is even better! A great way to do this is to encourage your customers to check in when visiting your business or to post pictures including your unique hashtag. After all, your happy customers are an invaluable asset!

Have questions or want to run something by us? Don't hesitate to reach out at hello@mopro.com or 844.207.9038.

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Here’s some food for thought: In the past 7 years, there have been 10 different iPhone models. Over the span of 7 years, Apple managed to take a small and clunky, 4.5-inch device that could only hold 128 MB of storage, and turn it into a sleek and sexy, 6.2-inch phone that stores an insane 1G of data.

This kind of change isn't unfamiliar: From mobile phones to computers to cars — something newer, quicker, and more efficient will hit the market, and no matter how new it seems at the time we learn to expect it.

Now, apply this logic to your website.

Many small businesses have outdated websites. Maybe they worked with a design agency or a freelancer a few years back to revamp their site, but it's unavoidable: the technology behind a successful website has changed.

For business owners wondering if it's finally time to follow suit, here are some eye-opening stats about what today’s consumers expect:

  1. 94% of people cite design as a reason they do not trust a website. (Instantshift)

  2. 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring. (MarginMedia)

  3. Nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. (KISSmetrics)

First impressions and convenience are the biggest reasons a business needs to consider updating their website. Don’t subject your business to the cannibalization of website technology. By sticking with an older site, consumers are more likely to move on to the competition.

Need help keeping up? We have you covered at mopro.com.

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Mobilegeddon is coming!

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Sound scary? It can be if you don’t have a mobile-friendly website. As of April 21, Google will favor mobile-responsive websites in their search results.

Everyone’s talking about the big change (Forbes, Entrepreneur) because it means that sites that aren’t mobile optimized will get dropped down in search results. According to Google, mobile-friendly sites mean more customers and longer visitors. In fact, 61% of people will leave a site and go to a competitors if the site is not mobile-friendly.

At Mopro, we build you a new, mobile-optimized site in under 48 hours – data mining your existing site, analyzing your social media presence and more. If you love it (as most of our clients do), we'll get you signed up with Mopro. Along with your new site, you'll get access to our Digital Command Center and tools like Reputation Manager, Competition Tracker and our Social Posting Tool.

If you want to know if your current site makes the cut, just give us a call at 844.207.9038 or email us at hello@mopro.com and we can show you how to test your website.

Don’t wait until it’s too late—prepare for Mobilegeddon today!

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A deal has been reached that will make tweets more searchable on Google.

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Twitter CEO Dick Costolo announced that the social media site is giving Google full access to its feed, allowing the search engine to present relevant tweets in search results as they are posted.

With tweets being displayed on Google in real-time, every post has the potential to reach a bigger audience than the user’s followers alone.

Over 6,000 tweets are posted per minute, which makes it impossible for search engines like Google to keep track of as it happens without crashing Twitter’s servers. As a result, the tweets that were indexed wouldn’t show up until a while after they were posted.

This deal will make it easier for Google to access tweets by giving them direct access to a comprehensive feed in real-time.

As a result, relevant tweets will reach potential customers in addition to loyal followers. If your business is having a limited time offer, for example, the deal will appear to your followers as well as those looking up your business.

More traffic to your Twitter site means more visits to your website (don’t forget to link to it in your Twitter bio!), so don’t forget to keep it updated as well! The goal is to attract potential customers by building a well-rounded online presence.

However, indexing tweets also means that social media should be taken more seriously. Social media accounts are an extension of the company’s brand, so posts should be made more thoughtfully, especially since they will reach a larger audience than ever before.

This change has not gone into effect yet but it will within the next couple of months, which means this is the perfect time to build up your Twitter page if you haven’t.

What can you start doing now to prepare for the change? Be sure to use your Social Publishing Tool in Mopro’s Digital Command Center to schedule and post to your social accounts.

To learn more about how you can benefit from Twitter’s big news, call us at 844.207.9038 or email your Pro at proteam@mopro.com.

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