Mopro Marketing Blog


Featured article: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

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Business owners, it’s time to talk about your social media. Whether you’re just getting started or you’ve been at this social game for a while, you probably know this: It’s tougher than it looks. Sure, hitting “Post” or “Share” doesn’t take much effort, but know what does? Posting content your followers actually want to see. So we’re here to help you read the signs — here are five clues that your social media, quite frankly, sucks.

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It’s holiday season! A time of cheer, joy, and good wishes. But even the jolliest person can get a little overwhelmed by the Yuletide whirlwind. Between end-of-year deadlines, family coming to town, and holiday shopping, stress can get the best of you. So here are 5 tips on dealing with the holiday juggle like a pro.

1. Remember: One thing at a time.

Think of everything you have to do and imagine having to get it all done today. Overwhelming, right? Here’s a better approach: Focus on one thing at a time. Write down your tasks in order of importance and then break it up into daily to-do lists. Pro tip: keep daily-to-do lists short. Only jot down what you can realistically complete.

2. Exercise — even though you don’t have time for it.

Sure, it’s the holidays. Eggnog and firesides are whispering sweet nothings in your ear. But remember that exercising does wonders for your mental health. It can put you in a good mood despite the millions of things you need to do. Added bonus: It gives you more energy to conquer the tasks ahead of you.

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Nothing stays the same forever – including your company. Rebranding, whether it be revamping your logo, culture, or even your entire image, can be hard to pull off. But it can also have awesome results when you do it right. For it to be successful, you’ve got to be one thing: strategic. If you’re ready to tackle a rebrand, here are five tips to help you get started.

1. Ask yourself why you’re rebranding.

Is our target audience changing? Are we falling behind our competition? Have we outgrown our image? Are we telling the wrong story? If so, rebranding can be a great way to evolve, get back into the game, and reinvent yourself.

2. Create an action plan.

Rebranding can be super successful – or not so much. So it’s important to plan every step thoroughly. Identify what’s...

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Every business, big or small, can benefit from using a social media management tool. These platforms let you streamline your social media marketing efforts, saving you both time and money. Every platform offers something different, but here are four features you should definitely look out for to make sure you’re choosing the right tool.

A calendar view

Whether it’s by week, month, or year, having a calendar view helps you plan and manage your content. The best part: Being able to schedule your posts in advance, which saves major time. A bird’s eye view of all your content lets you see what, when, and where you’re posting, helping a ton when it comes to planning ahead.

Multiple platform integration

Social management tools need to be able to connect to your most-...

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So, you’ve decided to start selling on your website. First off, Congrats! Adding e-commerce to your site has tons of benefits, like giving you the chance to reach a bunch more customers with your product. But before you make your first sale online, there are a few things you need to check off your list to make sure you’re getting the most out of your platform. Ready? Here they are:

Get an SSL certificate.

This is step one. If you want to sell on your website, an SSL certificate is required. An SSL is a digital file that secures your site, which means any information exchanged with the verified site cannot be accessed by anyone else. It’s important because it protects your customers’ information, such as credit card numbers, passwords, and addresses. Want to know what else they do? Check out the full story here.

Sell everywhere.

The more people who have access to your products, the more people are likely to buy what you’re selling. So don’t limit yourself. Sell everywhere your customers shop. That means directly on your site, a third-party platform, or even through your social platforms. Find your audience, see where they spend their time online, and then promote your products there.

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The Internet is a big place, so when we say “You should keep an eye on things out there,” we get that it sounds overwhelming. Between reviews of your business, social media, and all the other gazillion things going on, it’s hard to keep up. And when it comes to online, things change super fast. That’s why we’ve made a list of the essentials to keep on your radar. Here are the top things you should be looking out for.

Customer reviews

Your customers don’t hesitate to share their experiences with your brand, good or bad. Reviews give you the opportunity to hear how you’re doing from the people who matter most. And that’s why they should constantly be on your radar. Respond to all reviews and thank people for their feedback. When you get a bad one, don’t panic. See it as an opportunity to show off your great customer service and how far you’ll go to make things right.

Search engine updates

Google changes its search algorithm 500–600 times a year. Most of these changes are minor and you don’t have to worry about them. But every once in a while, they’ll throw in a game changer. Example: In 2015, Google updated its algorithm to give mobile-optimized sites search result priority. When the big changes happen, adjust your SEO strategy. You don’t have to react to every single change, do your research to see if the bigger ones require action.

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At the mention of “website analytics” most people’s brains go on airplane mode. And we totally get that. But what sounds like a bunch of pointless number crunching is actually a foolproof way to find out what your site needs to stay on top. And the good news? We’ve done the hard part for you. Our analytics are presented in an easy-to-understand way that show you how your site is doing online with a single look. To make decoding your analytics even easier, here’s more info on the metrics that matter.

Visitors

“Total visitors” means just what it sounds like — the total number of people who visit your site. “Unique visitors” means how many first-time visitors land on your site. Keeping track of these numbers shows you how well you’re doing at driving traffic.

Tip: If your visitor count isn’t where you want it to be, it might be time to rethink your keywords, up your social media game, or invest in online ads.

Bounce Rate

Your bounce rate is the percentage of visitors who immediately leave your site after opening it. Basically, a bouncy site isn’t good. It’s better for people to stick around and hear what you have to say. A bounce rate of 40% or less is considered competitive.

Tip: If yours is high, remember this: A sticky site is mobile optimized, has engaging content, optimized calls to action, and a good user experience.

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Your site is live! So you’re done forever, right? Not quite. Your website might be online, but you shouldn’t stop there. It’s important to keep updating your site with fresh content. And it’s simpler than it looks — even minor changes can have big benefits. Example #1? Search engines love fresh content that shows your site is up to date. Here are some ways to keep your site’s content fresh and help you stay ahead of the competition.

Update your text.

It’s a super great way to keep your content fresh and it’s often overlooked. No one wants to read the same stale text over and over again, so remember to switch it up. Edit your CTA to make it more engaging, update your customer testimonials, or change the layout of the text on your site. Tip: Use a new typeface to make your site stand out (learn how here).

Edit with SEO in mind.

One of the most important parts of SEO is keywords. Why? Because they help connect you with the right searchers, getting your site in front of people who want what you’re selling. You’ve probably developed some keywords already, but don’t stop researching which ones can benefit your brand. Use Google Trends to see how much interest is surrounding certain words and phrases. Remember: As your site evolves, your keywords should too.

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Instagram is a great place to show off your brand and its personality, so if you aren’t on there yet, it’s time to create a business account. But it doesn’t stop with signing up — the next and most important step is creating beautiful content that your followers will respond to. Whether you’re just starting out or looking to up your Gram game, here’s some Instagram photography basics to help you make an awesome impression.

Create a business account.

If you want to make an impact on Instagram, make sure you create a business account dedicated to your brand — don’t just post about your business on your personal account. That way you keep work and play separate. Another plus: When you create a business account you get access to Instagram’s business features, including analytics and advertising options (read more about those here).

Post horizontal or square photos.

Instagram’s platform is designed for square or horizontal photos, so keep that in mind when taking a pic for Instagram. Sticking to squares and horizontals makes your feed look clean and professional, and you’ll never need to worry about cropping a photo to fit the frame. Save your vertical photos for posting on your Instagram Story (more on that here).

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It’s where you show off your brand’s personality, tell your story, and prove you’re worth people’s attention. We’re talking about your website. Your site should reflect the high quality of your brand, and that starts by giving customers what they’re looking for. Whether you’re a finance guru, construction giant, or hustling entrepreneur, here are six things customers need to see on your site for you to make the right impression.

Explain why you’re unique.

Answer this question: Who are you? Your answer should be different than anyone else’s out there. Explain how you stand out from your competitors and why you’re the right choice. Give it a punch of personality (aka, make it interesting) and keep it short— ...

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