The way your company is represented online can make or break your business. We’ve all heard horror stories about companies getting into trouble with social media, and these kinds of mistakes are easier to make than you might think. Whether it’s learning the unspoken rules of posting frequency or navigating the nuances of each platform, social media management deserves some thought. Read on to learn the 10 most common things that might be damaging your social media cred.
1. You’re not developing a social media strategy.
It’s important to establish clear goals about what you hope to gain from social media marketing so you can evaluate your success. Developing a calendar that outlines your posting frequency can help you get an idea of the scope, plus it’ll help you optimize the timing of your posts and vary your content.
2. You’re posting too often.
You’ve been on the receiving end of this: A brand is crowding your feed and you don’t think twice about unfollowing them. Hey, sometimes less is more. Your followers would rather see one quality post from your company than total oversharing.
3. But maybe … you’re not posting often enough.
An abandoned Facebook page or a dormant Twitter account can be a red flag for consumers. Before you create a profile for your company on any social media platform, make sure you have the tools and resources you need to manage it.
4. You’re forgetting what platform you’re on.
Certain types of content are more appropriate for particular social media platforms. A brief announcement may be appropriate on Twitter, while a more detailed post with visual aids might work better on Facebook. Familiarize yourself with each platform and learn what’s expected so you give your followers what they want to see.
5. You’re ignoring who your audience is.
You should constantly have your audience in mind when creating and posting social media content. What can you share that will prove valuable to your customers? Don’t lose sight of what they need from you.
6. You’re using an inconsistent voice.
The way you communicate should be consistent throughout all of your social media platforms. Your voice should reflect the overall personality of your brand, so don’t feel pressured to be too serious or robotic. Whether you’re using Instagram or LinkedIn, your voice should help create a cohesive presence for your business.
7. You’re self-promoting too much.
Social media is a great place to promote your business, but too much self-promotion can be harmful. Make sure to strike a balance here. Sharing information that’s inherently valuable to your followers — like tips or industry news — is important in distinguishing your business as the go-to in your field.
8. You’re not engaging in conversations.
You shouldn’t use your social media platforms to talk AT people, especially when you have the unique opportunity of having conversations with your customers. Revisit your posts on social media, responding to questions and comments so you don’t miss out on opportunities to develop meaningful relationships.
9. You’re overlooking negative comments.
Even the best companies can be on the receiving end of negative reviews. If you find it tempting to ignore these comments, think twice … leaving these unanswered can be very damaging. Responding quickly and thoughtfully will show that you care about their experience and want to make it better.
10. You’re doing it all yourself.
It takes time to create interesting content and a devoted following. Taking advantage of tools that help manage your social media frees you up to manage your business and do what you do best.
Need help applying these tips? Call us at 844.207.9038 or email email@example.com to learn about tools that can help make social media management doable for small business owners.