Mopro Marketing Blog


Featured article: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

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I'm not sure what comes to your mind when you hear the word "professional," but you know what comes to mine? Nothing. Well, more like anything and everything that is nothing but boring. You know, white-bread, blah, etc. Yet as working adults, it's a trait we're expected to mimic. We're supposed to be professional in the way we act, the way we communicate, the way we dress ... Because we're professionals and that's how the real ones do it.

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We're straying away from our normal content about social media, business, etc. and focusing on our #1 VIP: You. Giving it all for your business is great, but if you aren't taking care of yourself, your work will surely reflect that. So we're here to share a few hints on how to destress and declutter that smart little brain of yours. Because nothing's better than a refreshed mind.

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My first foray into the world of business was scary and challenging — and a failure. Let me explain why.

When starting that business, I did what any entrepreneurial college student would do: I designed a logo, made a website, setup social media, and started marketing my services to the world. My first mistake? I didn’t define any buyer personas. As a result, my message was terribly generic and it didn’t resonate with anyone. Sure I got some business, but that was it.

When I neglected to define exactly who I was selling to, I ended up marketing my services to an overly general and massively broad audience called “everyone.”

Some small business owners might think, “Yes! If I market to everyone, I’ll ...

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Business owners, it’s time to talk about your social media. Whether you’re just getting started or you’ve been at this social game for a while, you probably know this: It’s tougher than it looks. Sure, hitting “Post” or “Share” doesn’t take much effort, but know what does? Posting content your followers actually want to see. So we’re here to help you read the signs — here are five clues that your social media, quite frankly, sucks.

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It’s holiday season! A time of cheer, joy, and good wishes. But even the jolliest person can get a little overwhelmed by the Yuletide whirlwind. Between end-of-year deadlines, family coming to town, and holiday shopping, stress can get the best of you. So here are 5 tips on dealing with the holiday juggle like a pro.

1. Remember: One thing at a time.

Think of everything you have to do and imagine having to get it all done today. Overwhelming, right? Here’s a better approach: Focus on one thing at a time. Write down your tasks in order of importance and then break it up into daily to-do lists. Pro tip: keep daily-to-do lists short. Only jot down what you can realistically complete.

2. Exercise — even though you don’t have time for it.

Sure, it’s the holidays. Eggnog and firesides are whispering sweet nothings in your ear. But remember that exercising does wonders for your mental health. It can put you in a good mood despite the millions of things you need to do. Added bonus: It gives you more energy to conquer the tasks ahead of you.

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Nothing stays the same forever – including your company. Rebranding, whether it be revamping your logo, culture, or even your entire image, can be hard to pull off. But it can also have awesome results when you do it right. For it to be successful, you’ve got to be one thing: strategic. If you’re ready to tackle a rebrand, here are five tips to help you get started.

1. Ask yourself why you’re rebranding.

Is our target audience changing? Are we falling behind our competition? Have we outgrown our image? Are we telling the wrong story? If so, rebranding can be a great way to evolve, get back into the game, and reinvent yourself.

2. Create an action plan.

Rebranding can be super successful – or not so much. So it’s important to plan every step thoroughly. Identify what’s...

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Every business, big or small, can benefit from using a social media management tool. These platforms let you streamline your social media marketing efforts, saving you both time and money. Every platform offers something different, but here are four features you should definitely look out for to make sure you’re choosing the right tool.

A calendar view

Whether it’s by week, month, or year, having a calendar view helps you plan and manage your content. The best part: Being able to schedule your posts in advance, which saves major time. A bird’s eye view of all your content lets you see what, when, and where you’re posting, helping a ton when it comes to planning ahead.

Multiple platform integration

Social management tools need to be able to connect to your most-...

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So, you’ve decided to start selling on your website. First off, Congrats! Adding e-commerce to your site has tons of benefits, like giving you the chance to reach a bunch more customers with your product. But before you make your first sale online, there are a few things you need to check off your list to make sure you’re getting the most out of your platform. Ready? Here they are:

Get an SSL certificate.

This is step one. If you want to sell on your website, an SSL certificate is required. An SSL is a digital file that secures your site, which means any information exchanged with the verified site cannot be accessed by anyone else. It’s important because it protects your customers’ information, such as credit card numbers, passwords, and addresses. Want to know what else they do? Check out the full story here.

Sell everywhere.

The more people who have access to your products, the more people are likely to buy what you’re selling. So don’t limit yourself. Sell everywhere your customers shop. That means directly on your site, a third-party platform, or even through your social platforms. Find your audience, see where they spend their time online, and then promote your products there.

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The Internet is a big place, so when we say “You should keep an eye on things out there,” we get that it sounds overwhelming. Between reviews of your business, social media, and all the other gazillion things going on, it’s hard to keep up. And when it comes to online, things change super fast. That’s why we’ve made a list of the essentials to keep on your radar. Here are the top things you should be looking out for.

Customer reviews

Your customers don’t hesitate to share their experiences with your brand, good or bad. Reviews give you the opportunity to hear how you’re doing from the people who matter most. And that’s why they should constantly be on your radar. Respond to all reviews and thank people for their feedback. When you get a bad one, don’t panic. See it as an opportunity to show off your great customer service and how far you’ll go to make things right.

Search engine updates

Google changes its search algorithm 500–600 times a year. Most of these changes are minor and you don’t have to worry about them. But every once in a while, they’ll throw in a game changer. Example: In 2015, Google updated its algorithm to give mobile-optimized sites search result priority. When the big changes happen, adjust your SEO strategy. You don’t have to react to every single change, do your research to see if the bigger ones require action.

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