Mopro Blog

Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

Mar
18
7 Ways to Support Local Businesses During Covid-19
By Brianne Slabach

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It’s no news to you that local businesses are getting hit hard right now. Now’s the time for customers to step in and go the extra mile to support their favorite local businesses. At Mopro, local businesses are our people! Please join us in supporting the ones in our communities.


1. Shop local whenever you can.


Make the extra effort to “think local”. Opt for your neighborhood market or independent coffee shop when possible, and skip the big chains which are taking less of a hit.


2. Use takeout, delivery, and online options.


Although many businesses have scaled back on services (like dining in options) many are still offering takeout or delivery. When you deliver, you&rs...


Mar
12
This Just In | Mopro's March 12 Updates
By Brianne Slabach

Here are the new features we're welcoming to the Mopro platform this month:


Social 365 Day Scheduling


You can now schedule post categories for certain days using our Social 365 tool! For example, maybe you only want to post inspirational content on Mondays, aka the day we need it most. You can now make that selection below – and your followers will love you for it.


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Mar
05
This is how people choose you (or don’t) online.
By Brianne Slabach

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The way people make purchasing decisions online has changed. A few years ago, when a user searched for a business on Google, they’d scroll right past the ads (we all know they’re paying for those!), go on to view organic first page results, and then click through to a website. But Google has reshaped this experience completely. Follow along as we recreate the journey.



Step 1. It still starts with Google.


One thing hasn’t changed: Most people still start their purchasing journey with Google – 89% of consumers begin the purchase process with a search. Google then delivers the best results based on the searcher’s query.



Step 2. Users view local results.


One change ...


Mar
01
Collect Reviews Automatically with Mopro x Zapier
By Brianne Slabach

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We get it: You’re busy, and if you can barely find time to breathe, when are you going to find time to send surveys to your customers and collect reviews?



We all know reviews rock…


Around 90% of consumers read online reviews before visiting a business, and that shouldn’t surprise you if you consider your own buying habits. When’s the last time you bought something or did business with someone without doing your research? And apart from driving sales and building trust, reviews also benefit your SEO – big time.



So busy business owner who needs reviews but just doesn’t have the time to make it happen, you’re going to love this: We partnered with Zapier...


Feb
14
Do these 4 things to get on a local searcher’s radar.
By Brianne Slabach

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If you’re tuned in to SEO trends, chances are you aren’t hearing much about things like keywords and metadata, but we bet you’ve heard the buzz about local SEO. It’s the best technique for becoming a top search result these days, so we’re about to break it down – from the basics to your top to-dos.



What is local SEO?


What’s the main difference between regular old SEO and the local kind? Geography.


Local SEO helps you promote your business to people in your local area. It’s all about strategies to boost your visibility with searchers near you.



How do local searches work?


It all starts when a searcher submits a local query. We’re talking somet...


Jan
31
This Just In | Mopro's January 31 Updates
By Brianne Slabach

Here are the new features we're welcoming to the Mopro platform this month:


Google Ads Manager Pilot Release


Our Google Ads Manager is now being piloted by a select group of clients! This tool gives you the power to create and manage Google Ads directly from your Digital Command Center. Learn more about this tool here. Stay tuned for updates on the full release.


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Jan
05
How to Freshen up Your Site for the New Year
By Brianne Slabach

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There’s no better time than the new year to freshen up your site’s content. If you’re sick of the same old, you can bet your visitors will be too. It’s time to brush the dust off your website. Start the year strong and make sure you’re ready to convert in 2020 with these tips.



Start with a QC.


Step one is looking at your website with fresh eyes. Chances are you haven’t read every word or checked all your pages in a while, so start there. Be on the lookout for content that sounds stale, broken links, old images, etc. And make sure all your business info is up-to-date: contact information, hours, logos, etc. Bonus points for checking this on your social media...


Dec
13
5 Ways to Make Your Reputation Shine in 2019
By Brianne Martin

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Managing your reputation is a requirement if you want to make a good impression. People trust online reviews now more than ever. The numbers don’t lie: 90% of consumers read online reviews before visiting a business. Reputation management isn’t something you should ever put in cruise control, so here are some tips on how to make your strategy tops in 2019.

1. Take control of the conversation.

If you don’t shape your own image, someone else will do it for you. Take the initiative and ask your customers to review you online. If you’re a Mopro client, use Testimonial Collector in your Digital Command Center to send customizable surveys to your people via text. Share your ...


Nov
26
7 Tips for Your Holiday Social Media Strategy
By Brianne Martin

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It’s the busiest time of the year and social media may not be high on your monster list of priorities. But it’s never been more important for it to keep up. ­Read on for our top seven tips for fine-tuning your social strategy this holiday season.

Schedule posts ahead of time.

If there’s one thing we know about the holidays, it’s that time runs short. Avoid stress by planning and scheduling your social media posts in advance. By the time the holidays reach their peak, you’ll be happy to be hands off.

Share your holiday hours.

Maybe you’ll be working extended hours during the holiday season, or you might be closing up shop for a while. Either way, don&rs...


Nov
13
Top Google Algorithm Updates of 2018
By Brianne Martin

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Google uses its search algorithm to rank websites in search results. It’s complex, it’s kept pretty under wraps (Google doesn’t explicitly tell us how it works), and we’re not exaggerating when we say it’s constantly changing — try 500 to 600 times a year. Most of these updates go unnoticed, but every once in a while, Google throws a curveball. Here are the top three changes we saw in 2018 and what we’re expecting to see in the coming year.

1. Introducing mobile-first indexing.

In March, Google announced its slow rollout of mobile-first indexing. Before, Google’s bots primarily crawled desktop versions of sites. But since most users search from...