Mopro Blog

It’s the busiest time of the year and social media may not be high on your monster list of priorities. But it’s never been more important for it to keep up. ­Read on for our top seven tips for fine-tuning your social strategy this holiday season.

Schedule posts ahead of time.

If there’s one thing we know about the holidays, it’s that time runs short. Avoid stress by planning and scheduling your social media posts in advance. By the time the holidays reach their peak, you’ll be happy to be hands off.

Share your holiday hours.

Maybe you’ll be working extended hours during the holiday season, or you might be closing up shop for a while. Either way, don&rs...

If your website is a house, your domain is the street address — your domain name is the online address of your website, like mopro.com. Choosing one may seem like a quick tick off your to-do list, but this is something users will see every time they visit your site. Translation: Your domain name is a big deal. Here are some tips to help you avoid common mistakes.

1. It should be easy to type.

If people want to visit your site, they’ll need to type your domain in their browser’s address bar. So tip #1: Make it easy on them! Avoid words that may be easy to misspell, make it short, and don’t include numbers and hyphens since these are easily misunderstood. You want to make...

Staying on top of your website's metrics is key to improving its performance. Visitor count, page views, bounce rate, and more — learn how to understand the numbers that matter.

Are you a current client interested in learning more about your analytics? Schedule a call with your Digital Account Specialist to get started.

Interested in joining Mopro? Email hello@mopro.com to learn more about how we can transform your business online.

SSL or Secure Sockets Layer — ever heard of it?

An SSL certificate creates a secure connection between your site and your customers. This means any information they give you (credit card numbers, names, addresses, etc.) stays private and doesn’t get into the wrong hands. It’s required for sites that sell online, but it’s more important than ever for all sites to get on board the SSL train (even if you’re not selling a thing).

Visual cues make visitors feel comfy on your site.

How do you know if a website has an SSL certificate? Look at the URL — if it starts with “https”, you’re on a secure site. You’ll also see a little lock icon. ...

What are you doing to help local customers find you online? If your answer is “I don’t know…” or “Is that even a thing?” consider this your local SEO crash course.

Potential customers in your area are on the go, most using their mobile devices to see if you’re someone they want to do business with. Local SEO means making sure these people find your site and like what they see. If you’re a Mopro client, we’ve already designed your site to look beautiful on every mobile device, so you’re covered there. But here are some extra steps you can take to keep the locals coming.

Optimize your content for local search.

The first place to star...