Mopro Blog

As a business owner, you know nothing’s more important than defining your customer. So who’s yours? A twenty-something social media guru who owns all the latest tech gadgets and an espresso machine? A forty-ish stay-at-home mom who loves to cook? Or maybe a sixty-year-old retiree who’s looking for a new hobby? Whoever your customer is, learning about their generation is a solid place to start when developing your strategy. From Boomers to Gen Z-ers, here’s what you need to know.

Baby Boomers

Born between 1946–1964, this generation has the biggest income and biggest network. There are over 76 million Boomers, so there’s lots to sell to. It’s no surprise that boomers are online. At least 65% of them can be found on at least one social media platform, whether it’s Facebook, LinkedIn, Twitter, etc. In general, Boomers like getting straight to the point — they want all the info before they make a purchase. Since this generation grew up when human interaction was more of a thing, businesses who value a “human touch” get bonus points.

Generation X

Born between 1965–1980, Generation X is considered the “middle child” of the generations, and it’s the smallest generation of these four. When selling to a Gen-X-er, keep traditional media in mind — 48% listen to the radio, 62% read the newspaper, and 85% watch traditional TV. But they’re also on social media. More than 60% prefer Facebook over any other platform. And more than 68% make buying decisions based on reviews, so if you’re selling to them, keep testimonials in mind.

Millennials

Millennials make up 25% of the U.S. population. Born from 1981–2000, you already know they’re on top of the tech game. So how do you reach them? Considering that they spend about 8 hours a day online, it shouldn’t be hard to catch them there. They prefer being contacted through email and 84% don’t trust traditional advertising, so Facebook Ads and the like have a greater effect. If you really want Millennials to buy what you’re selling, you need to make sure your product enhances their lives. To them, “useful” is considered “cool”.

Generation Z

By 2020, this generation, born from the mid 1990s to the early 2000s, is expected to reach 2.56 billion globally. They’ll make up 40% of all U.S. consumers, so they’re the next big audience. When approaching this generation, keep in mind that you have 8 seconds to catch their attention. When they want to find a new product, about 85% of them use social media to search. What are they looking for? This study from Google shows that they prefer brands that represent their values.

Social media helps you reach more customers from every generation online — big time. And Mopro has tools that make managing your social media easy. Call 844-207-9038 or email hello@mopro.com to get started.

Lots of people turn to DIY website platforms like Squarespace, Wix, or Weebly to build their own sites. Because of their low price points, these platforms make going DIY look shiny. If you’re a tech-savvy entrepreneur with lots of time on your hands, this might be the option for you. And if you’re not, you could end up wasting a lot of time, aka money. Check out these pros and cons.

So you need a website … You’re probably face-deep in research, trying to find out what the best option is for your business. And we bet one of the options you’re considering is hiring a freelancer to do the work for you. Going the freelance route may seem like the easiest, and it just might be the right choice. But before you hire a freelancer, there are a few details you shouldn’t ignore. Follow along as we weigh the pros and cons.

PROS

No heavy lifting for you

The best pro of going freelance? You don’t have to do any of the work. Share your vision and your freelancer can take it from there. No coding required. Cool, right?

Customization station

Hiring a freelancer means you get a site that’s completely one-of-a-kind. You can work closely with your freelancer to share your vision and get your site exactly the way you want it — and it should be totally “you” aka, unique.

One-on-one support

Working with a freelancer means you have a go-to person to talk to about your website and get the support you need. No searching through FAQs or getting put on hold. Go straight to the source.

CONS

Easy doesn’t come cheap

By far the biggest downside to hiring a freelancer is the price. Expect to pay anywhere from $5,000–10,000 and a big fee upfront.

“Freelance” doesn’t always mean “reliable”

Freelancers have a reputation for being unreliable for a reason. Some of them totally are and scammers definitely do exist. Make sure you do lots of research before saying “You’re hired.”

Be ready to give up control

Your freelancer is in control when it comes to setting up your site — and they may not think to keep you in the loop. Who’s hosting my site? Who’s managing my DNS settings? What platform is my site built on? Ask all these questions before your freelancer cashes your check.

Don’t expect a quick turnaround

A customized website takes lots of time to build, so don’t expect your site to be online in a few days or weeks. Remember, every minute your business isn’t online, you’re losing money.

What happens once you’re live?

Once your site is online, your freelancer is done with your project. So any changes or updates you want them to make in the future will come at a pretty price (around $120 per hour).

Ready to explore another option? We can help you decide if Mopro is the right choice for your business. Email hello@mopro.com or call 844-207-9038 to speak to one of our specialists.