Mopro Blog

It’s no secret that SEO has changed a lot recently. The days of traditional SEO and a keyword-only approach are dead, but what’s taken its place? If you’re wondering how Mopro is getting you found (or can get you found), then read on. Spoiler alert: Our entire platform is built to make sure you get found and chosen online.

1. We go beyond the website.

Websites are powerful, but they’re just not where consumers make buying decisions. Long gone are the days when we’d go to Google, search, and get a list of the best websites on the first page.

See for yourself! Try searching for a local business in your area. On the first page of Google, you’ll see 33% is Goog...

Your website’s CTAs are a big deal. After landing on your site, your call-to-action buttons tell visitors what action you want them to take next – whether that’s to Sign Up, Call Now, or do something completely different. Without a clear CTA, visitors to your site won’t know what to do next, and then they’re as good as lost.

There’s good CTAs and there’s bad ones, so we’ve put together some tips to make yours more clickable.

1. Make them buttons.

CTA buttons should look like buttons. Not hyperlinks, not floating text. Now’s not the time to reinvent the wheel. Now’s the time to show people what they’re familiar with. And that&r...

Whether you’re able to spend a lot or just a little, we encourage all of our clients to at least spend some money on Google Ads. Why? Because Google Ads are the only way to guarantee a spot on the coveted first page of Google. Bottom line is, if you want to be the most visible, it’s going to cost you (Google’s no dummy).

The good news is that even a little ad spend can make a difference, and if you think running a campaign is super-duper complicated, think again. As Google partners, we’re able to offer our clients a complete ads management solution that gets you up and running fast – no guesswork required.

Still on the fence? Here are some reasons why Google Ads...

If you’re a Mopro client, our do-it-for-me service comes with your subscription. We know you’re super busy, and that’s why we love helping you! Think of us as your own digital marketing team that’s only ever a phone call or email away.

You probably already know you can send us website update requests, but what else can we do for you? Read on to learn how you can make the most out of your DIFM service.

Request on-demand website updates.

You’re probably doing this one already, and we hope regularly! Keeping your website’s content fresh keeps visitors engaged and it’s great for SEO. And we’re here to make these updates for you on the fly.

Updated ...

Reviews are such a big part of your business that you can’t leave them up to chance. Every business should be actively seeking and collecting customer reviews – they’re your bread and butter!

We’ve put together our top review collection tips. Follow these to make scoring 5-star reviews a no-brainer.

1. Don’t do it all yourself.

Maybe you’re still relying on signage in your store or on face-to-face conversations with your customers to ask for reviews. If that’s you, just know that there’s a much easier and more effective way.

If you want to see true review results, stop doing it all yourself. Our review collection platform helps you collect revi...

We hope you’ve heard the news by now: We’ve added a full email marketing solution to our product suite! Every Mopro client can access it in their dashboard for free – yes, we mean you, and yes, we mean free.

If you haven’t started using it yet, you’re missing out, and we hate when you miss out on things that could be making managing your business easier!

Email is one of the best ways to reach your customers (if you don’t agree, read this), and what’s better than an email solution that lives right alongside all your other tools? Read on to learn more about the powerful things you can do.

Design great-looking emails in a flash.

Trust us when we say tha...

We may not encourage judging books by their cover, but you definitely can judge an email by its subject line. And people do! The average person gets 88 emails per day, so it’s no wonder why lots and lots of marketing emails go unread.

The difference between a read and an unread email almost always boils down to your subject line, so that’s why it takes the crown: your subject is the most important part of your email.

But what makes an email subject good or bad? We’ve put together our top 10 tips. Follow these and get ready for better open rates!

1. Write and test multiple.

Often when you’re writing subject lines, you’ll write bad ones before writing anything go...

We can’t say it enough: Reviews are what drive people’s purchasing decisions these days. You only need to look at your own buying habits to know it’s true. When’s the last time you bought anything without looking at reviews? Or visited a restaurant before seeing how they stack up?

We’re all seeing stars these days, and that means your customers are too. Still not convinced that reviews pack all that punch? Here are a few of our favorite stats that say otherwise.

1. 97% of consumers report that the customer reviews they read influence their purchasing decisions.

2. Nearly nine out of ten consumers read reviews before making a purchase.

3. 94% of consumers repor...

Chances are you’ve heard us talk about Get 5 Star Reviews, our powerful review collection solution. It integrates with whatever tool you use to manage customers – HubSpot, Stripe, Square, and 400+ others – to automatically send a review request via text and/or email when your customer completes an interaction with you.

When we say you can use this solution to collect reviews in your sleep, we really mean it, and it’s come a long way since we first launched it three years ago. We’ve been working hard to make improvements ever since.

Here are the three most recent changes we’ve made. Learn how we’re making review collection better and better.

Enjoy a s...

Reviews are the modern-day word of mouth. They’re how people make buying decisions these days, and are any of us surprised? When’s the last time you bought anything or did business with anyone without first checking out their review situation? We’re coming up blank too.

We know it isn’t enough to just sit around and hope for customers to offer up their 5-star reviews, but how do you ensure you’re getting a consistent stream of high-quality, recent ones? You let us take care of it for you!

Our platform is built to make collecting those stars easy – automatic, do-it-in-your-sleep, set-it-and-forget-it, type easy. Here’s how we do it:

We make sure you&...