Mopro Blog

Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

Apr
15
How to Freshen up Your Site for the New Year
By Camron Palm

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There’s no better time than the new year to freshen up your site’s content. If you’re sick of the same old, you can bet your visitors will be too. It’s time to brush the dust off your website. Start the year strong and make sure you’re ready to convert in 2019 with these tips.



Start with a QC.


Step one is looking at your website with fresh eyes. Chances are you haven’t read every word or checked all your pages in a while, so start there. Be on the lookout for content that sounds stale, broken links, old images, etc. And make sure all your business info is up-to-date: contact information, hours, logos, etc. Bonus points for checking this on your social media...


Dec
13
5 Ways to Make Your Reputation Shine in 2019
By Brianne Martin

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Managing your reputation is a requirement if you want to make a good impression. People trust online reviews now more than ever. The numbers don’t lie: 90% of consumers read online reviews before visiting a business. Reputation management isn’t something you should ever put in cruise control, so here are some tips on how to make your strategy tops in 2019.

1. Take control of the conversation.

If you don’t shape your own image, someone else will do it for you. Take the initiative and ask your customers to review you online. If you’re a Mopro client, use Testimonial Collector in your Digital Command Center to send customizable surveys to your people via text. Share your ...


Nov
26
7 Tips for Your Holiday Social Media Strategy
By Brianne Martin

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It’s the busiest time of the year and social media may not be high on your monster list of priorities. But it’s never been more important for it to keep up. ­Read on for our top seven tips for fine-tuning your social strategy this holiday season.

Schedule posts ahead of time.

If there’s one thing we know about the holidays, it’s that time runs short. Avoid stress by planning and scheduling your social media posts in advance. By the time the holidays reach their peak, you’ll be happy to be hands off.

Share your holiday hours.

Maybe you’ll be working extended hours during the holiday season, or you might be closing up shop for a while. Either way, don&rs...


Nov
13
Top Google Algorithm Updates of 2018
By Brianne Martin

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Google uses its search algorithm to rank websites in search results. It’s complex, it’s kept pretty under wraps (Google doesn’t explicitly tell us how it works), and we’re not exaggerating when we say it’s constantly changing — try 500 to 600 times a year. Most of these updates go unnoticed, but every once in a while, Google throws a curveball. Here are the top three changes we saw in 2018 and what we’re expecting to see in the coming year.

1. Introducing mobile-first indexing.

In March, Google announced its slow rollout of mobile-first indexing. Before, Google’s bots primarily crawled desktop versions of sites. But since most users search from...


Nov
05
3 Ways Your Digital Command Center Saves You Time
By Brianne Martin

Your Digital Command Center was built to save you time online. Brush up on three ways you should be using it to make your life easier — A.I. Editor Request Mode, Social Publisher, and Reputation Manager.


Oct
24
6 Tips for Claiming Your Domain
By Brianne Martin

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If your website is a house, your domain is the street address — your domain name is the online address of your website, like mopro.com. Choosing one may seem like a quick tick off your to-do list, but this is something users will see every time they visit your site. Translation: Your domain name is a big deal. Here are some tips to help you avoid common mistakes.

1. It should be easy to type.

If people want to visit your site, they’ll need to type your domain in their browser’s address bar. So tip #1: Make it easy on them! Avoid words that may be easy to misspell, make it short, and don’t include numbers and hyphens since these are easily misunderstood. You want to make...


Oct
17
Goodbye, So Long, Google+
By Brianne Martin

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Google announced on October 8, 2018 that it’s officially pulling the plug on its social media platform, Google+. Google’s social media baby was born in 2011. Call it wrong place, wrong time, but user activity since has been slow going. 90 percent of Google+ user sessions are less than five seconds. But that’s not the top reason why Google is phasing out the platform. They’ve cited a data breach discovered in March 2018 as the main reason. The breach was relatively small, up to 500,000 accounts were affected and they weren’t able to accurately identify the affected users, but it was enough to make Google weigh the pros and cons, and it looks like + came up negat...


Sep
26
Decoding Your Site's Analytics
By Brianne Martin

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Staying on top of your website's metrics is key to improving its performance. Visitor count, page views, bounce rate, and more — learn how to understand the numbers that matter.

Are you a current client interested in learning more about your analytics? Schedule a call with your Digital Account Specialist to get started.

Interested in joining Mopro? Email hello@mopro.com to learn more about how we can transform your business online.


Sep
19
You Need an SSL Certificate Even if You’re Not Selling Online
By Brianne Martin

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SSL or Secure Sockets Layer — ever heard of it?

An SSL certificate creates a secure connection between your site and your customers. This means any information they give you (credit card numbers, names, addresses, etc.) stays private and doesn’t get into the wrong hands. It’s required for sites that sell online, but it’s more important than ever for all sites to get on board the SSL train (even if you’re not selling a thing).

Visual cues make visitors feel comfy on your site.

How do you know if a website has an SSL certificate? Look at the URL — if it starts with “https”, you’re on a secure site. You’ll also see a little lock icon. ...


Sep
10
Our Top Local SEO Tips
By Brianne Martin

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What are you doing to help local customers find you online? If your answer is “I don’t know…” or “Is that even a thing?” consider this your local SEO crash course.

Potential customers in your area are on the go, most using their mobile devices to see if you’re someone they want to do business with. Local SEO means making sure these people find your site and like what they see. If you’re a Mopro client, we’ve already designed your site to look beautiful on every mobile device, so you’re covered there. But here are some extra steps you can take to keep the locals coming.

Optimize your content for local search.

The first place to star...