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Mopro Blog

Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

Nov
13
Top Google Algorithm Updates of 2018
By Brianne Martin

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Google uses its search algorithm to rank websites in search results. It’s complex, it’s kept pretty under wraps (Google doesn’t explicitly tell us how it works), and we’re not exaggerating when we say it’s constantly changing — try 500 to 600 times a year. Most of these updates go unnoticed, but every once in a while, Google throws a curveball. Here are the top three changes we saw in 2018 and what we’re expecting to see in the coming year.

1. Introducing mobile-first indexing.

In March, Google announced its slow rollout of mobile-first indexing. Before, Google’s bots primarily crawled desktop versions of sites. But since most users search from mobile devices, Google has started to make the switch by using mobile versions to index content. Mobile-first indexing comes with no ranking advantage and is separate from the mobile-optimization ranking signal, but it reminds us their focus on mobile stills stands.

If you have the same content on your desktop and mobile site, there’s nothing for you to do. If your site gives users different content on desktop vs mobile, read up on these best practices from Google.

2. Adding mobile page speed as a search ranking.

Another update came in July when Google started using mobile speed as a search ranking signal for all users. Page speed has been part of Google’s algorithm for a while, but before this change, they only measured sites on desktop. Google has stated that this update will only affect a small number of super-slow sites. But still, having a fast website is an easy win with Google because it improves user experience on your site.

How fast is your site? Use Google’s PageSpeed Insights to measure your load speed on both mobile and desktop.

3. Marking non-https sites as “not secure”.

Perhaps the biggest change this year was in July when Google started marking any website without an SSL certificate as “not secure”. Secure sites mean any information a user gives you stays totally private. It’s a ranking signal and it inspires trust with visitors. This update fits with Google’s “https everywhere” mission. If you don’t want your site’s first impression with visitors to be “not secure”, you have to get on board too. Learn more about SSL certificates here.

If you’re a Mopro client and you don’t have an SSL yet, we can easily add this to your subscription — just email proteam@mopro.com to get started.

So what should we expect in 2019?

Based on the information Google gave us this year, we can expect these to be big players next year too: Mobile, UX, and Security. If your site gives a less than great experience on mobile or if you’re still not part of the https club, don’t wait any longer to pick up on these trends.

If you’re looking for a website solution that’s built with SEO in mind, Mopro can help. Email hello@mopro.com to learn how we build websites that win with search engines.


Oct
24
6 Tips for Claiming Your Domain
By Brianne Martin

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If your website is a house, your domain is the street address — your domain name is the online address of your website, like mopro.com. Choosing one may seem like a quick tick off your to-do list, but this is something users will see every time they visit your site. Translation: Your domain name is a big deal. Here are some tips to help you avoid common mistakes.

1. It should be easy to type.

If people want to visit your site, they’ll need to type your domain in their browser’s address bar. So tip #1: Make it easy on them! Avoid words that may be easy to misspell, make it short, and don’t include numbers and hyphens since these are easily misunderstood. You want to make it easy for people to visit you online, so don’t create any unnecessa...


Oct
17
Goodbye, So Long, Google+
By Brianne Martin

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Google announced on October 8, 2018 that it’s officially pulling the plug on its social media platform, Google+. Google’s social media baby was born in 2011. Call it wrong place, wrong time, but user activity since has been slow going. 90 percent of Google+ user sessions are less than five seconds. But that’s not the top reason why Google is phasing out the platform. They’ve cited a data breach discovered in March 2018 as the main reason. The breach was relatively small, up to 500,000 accounts were affected and they weren’t able to accurately identify the affected users, but it was enough to make Google weigh the pros and cons, and it looks like + came up negative.

What’s next?

Google+ won’t officially shut down until August 2019. During this transition phase, they will provide users with more information, including ways they can download and migrate data. In the meantime, Google has plans to turn the platform into an enterprise tool — a place for coworkers to organize and communicate. They’ve promised details are on the way.

How do I know if I’m on Google+?

If you’re not sure if you have a Google+ account, sign in to your Google account and then go to the Google homepage. Click your profile picture in the top right corner. If you see a “Google+ Profile” link, that means you have an account.

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How can I delete my Google+ account?

There’s no rush for you to go delete your account, but you may feel more comfy getting it over with. Keep in mind that deleting your Google+ account won't affect your overall Google or Gmail account. If you want to do it now, make sure you have any information you need, since you’ll no longer have access. If you plan on migrating data from your profile, wait — Google will provide instructions for this in the coming months. If you’re ready to delete your profile now, click that “Google+ Profile” link to visit your Google+ profile and select “Settings” from the menu on the left.

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Scroll down to the bottom of the following page and select “Delete Your Google+ Profile”.

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Select the checkbox to confirm you’d like to delete your profile, then select “Delete”. You’ll then be taken to a confirmation page.

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Need help focusing your social media efforts? Mopro has tools that make managing your social media easy. Email hello@mopro.com for more info.


Sep
26
Decoding Your Site's Analytics
By Brianne Martin

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Sep
19
You Need an SSL Certificate Even if You’re Not Selling Online
By Brianne Martin

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SSL or Secure Sockets Layer — ever heard of it?

An SSL certificate creates a secure connection between your site and your customers. This means any information they give you (credit card numbers, names, addresses, etc.) stays private and doesn’t get into the wrong hands. It’s required for sites that sell online, but it’s more important than ever for all sites to get on board the SSL train (even if you’re not selling a thing).

Visual cues make visitors feel comfy on your site.

How do you know if a website has an SSL certificate? Look at the URL — if it starts with “https”, you’re on a secure site. You’ll also see a little lock icon. What your customers see may vary slightly depending on the browser they’re using, but here’s what you can expect them to peep on Google Chrome.

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Sep
10
Our Top Local SEO Tips
By Brianne Martin

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What are you doing to help local customers find you online? If your answer is “I don’t know…” or “Is that even a thing?” consider this your local SEO crash course.

Potential customers in your area are on the go, most using their mobile devices to see if you’re someone they want to do business with. Local SEO means making sure these people find your site and like what they see. If you’re a Mopro client, we’ve already designed your site to look beautiful on every mobile device, so you’re covered there. But here are some extra steps you can take to keep the locals coming.

Optimize your content for local search.

The first place to start is on your website. Come up with your top local search terms, like your town, region,...


Aug
20
SEO Tip: Using Headers on Your Site
By Brianne Martin

Search engines love sites with descriptive and unique headers. Learn about heading structure and how to write strong headers that help users and search engines understand your content. Bonus points for using keywords, like your company name, products, services, and location.


Aug
13
What Your Colors Say About Your Brand’s Personality
By Brianne Martin

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Ever look at a logo and just feel a certain way? One look and you know you can trust this business with your money. Or one look and you know this is a company that sells elegance. Well, it’s not only the design of a brand’s logo that makes you have the feels. It’s the colors they use. Colors play a big part in giving off a certain vibe and message to your customers. So when it comes to your brand, what are you making people feel?

Red

If you want to catch attention, red is one way to go. Red gives off a powerful, passionate, and even playful vibe. A lot of brands use red since it’s a versatile color, but too much can scare people away since it’s often used to signal “stop”.

Blue

Blue is just as popular as red, but it has a completely different message. Blue gives off a calming, trustworthy vibe. A lot of tech brands use this color to make their customers feel a sense of security, which encourages conversion.

Orange

If you want to set a fun and exciting tone, go with orange. It’s a mix of the passionate red and the happy vibe of yellow, so it gives off an enthusiastic feel to your customers.

Yellow

When we see yellow, we usually think about the sun, and talk about warm feelings… If you want your brand to give off an optimistic feel, using yellow is the way to go. A lot of brands use it to convey happiness and positivity.

Green

Money, nature, health… We usually see green in these things. Green is associated with energy and wealth. It also gives off a very calm and positive vibe.

Purple

A combination of the calming blue and the passionate red, purple signals royalty and luxury. While red gives off a fiery kind of power, purple gives off a royal kind of strength. If you want to show how sophisticated your brand is, purple is your match.

Black

Black gives off a mysterious, authoritative vibe. Black can also feel elegant and modern, but sometimes it can be perceived as aggressive.

White

White gives off light and pure feels. A lot of people associate white with cleanliness and safety.

Ready to give your brand the website it deserves? We’ll build you a beautiful site that incorporates your unique colors, content, and more. Just email hello@mopro.com to connect with one of our digital specialists.


Jul
11
Your Quick Guide to Selling to the Generations
By Brianne Martin

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As a business owner, you know nothing’s more important than defining your customer. So who’s yours? A twenty-something social media guru who owns all the latest tech gadgets and an espresso machine? A forty-ish stay-at-home mom who loves to cook? Or maybe a sixty-year-old retiree who’s looking for a new hobby? Whoever your customer is, learning about their generation is a solid place to start when developing your strategy. From Boomers to Gen Z-ers, here’s what you need to know.

Baby Boomers

Born between 1946–1964, this generation has the biggest income and biggest network. There are over 76 million Boomers, so there’s lots to sell to. It’s no surprise that boomers are online. At least 65% of them can be found...


Jun
26
How Hip Are You on These Instagram Trends?
By Brianne Martin

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Instagram has really upped its game lately. Now posting photos and videos isn’t enough – it’s all about interaction and showing followers what’s really going on in your world. Here are the top five features Instagram has most recently added to its platform.

Instagram Stories

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