Your website is the face of your business online. 97% of consumers go to the Internet to make their purchases, and without a website you would be missing out on all of those potential sales.
If you do have a website, you’re probably wondering how your website can be seen by that 97%. In order to do that, you have to start focusing on SEO. Search engine optimization is what increases your chances of being found on search engines when people are looking for things related to your industry. SEO is extremely important for your website to perform well online.
There are many different factors that impact your SEO, so what you do for your website will determine how high or low you rank on search engines. All search engines look for key things, and websites that have these things automatically get placed higher on the results pages. 75% of users never scroll past the first page of search results, which means you want to make sure you’re doing the right things to get you on that page.
Here are two simple and beneficial things you can do to start boosting your SEO today.
1. Add HD Content
Websites with high-definition photo and video content automatically get placed higher on search engine results pages. Swap out your old, pixelated photos for new ones with higher resolution, and add HD video to your site. A short HD video that explains what your business is all about will not only help your SEO, but it will decrease your site’s bounce rate.
2. Start Blogging
Websites that have new content perform better on search engines. Some may think this means changing the content on your website regularly, but it doesn’t. Doing that actually hurts your SEO. Adding new content to your site can be done by keeping an active blog on your website. By having a blog on your website and updating it once or twice a week, search engines see your website as a source for new and relevant information, and that moves you higher on their lists.
SEO can be a very difficult thing to tackle, but that doesn’t mean you should shy away from it. The two points mentioned above are great and simple ways for you to improve your SEO and start helping your business perform better online. Mopro helps improve your SEO and makes handling SEO on your own easy by using tested methods and easy-to-use features that help move your website higher on search engine results pages.