When it comes to marketing your business online, visuals are the way to go. You’ve finally gotten some HD photos on your website, and that’s great, but that’s not enough. If you haven’t started yet, it’s time to start thinking about putting your business in a video and getting that on your website.
1. Increased Sales
When viewing websites, people retain 68% more information from videos than from text. People who remember your business or what you offer are more likely to come back to or refer someone to your website for product or service that you offer. Visitors who watch the video on your website are 64% more likely to make a purchase.
People are talking less and sharing more. If you want to create a buzz about your business, the key to that is social media. When people come to your website, you don’t only want them to purchase something or come to your door, you want them to tell their friends. 46% of users will share the video on your website to their Facebook page.
3. Lower Bounce Rate
A video will keep a user on your page for at least 2 minutes longer than text. In order to achieve the same effect as a one minute video, you’d need to have 1.8 million words on your website. Of course, people would quicker leave than read that many words, so having a video would keep them on your site that much longer.
Don’t trick yourself into thinking that this isn’t for you. Whether you like the idea of being on a video or not, this is for your customers and you will see a change in your numbers by having a video on your website.