It can be tempting to jump right in to social media marketing without giving much thought to why you’re investing in your company’s social scene in the first place — but taking time to define your goals for social media can mean the difference between success and, well … wasting your time. Here are five goals to keep in mind for strengthening your presence, refocusing your intentions, and measuring your social media success.
1. Be more consistent.
One of the most important parts of having a successful social media profile is nailing down your posting frequency. You won’t see a huge increase in followers and interaction if you go without updating your accounts for weeks at a time. Commit to a posting frequency that you can reasonably maintain without sacrificing the quality of your posts.
2. Be more engaging.
If you’re not responding to comments and interacting with followers, you’re missing the whole point of social media. Having conversations with your customers will open doors for your business. Make a goal to devote more time to revisiting your posts and responding to questions, comments, and feedback. If you establish yourself as someone who listens, you will create a more devoted following.
3. Be more intentional.
Putting more thought behind your content will increase its quality. Be more intentional about what you share by varying your subject matter rather than posting just to cross it off your to-do list. Balance promoting your business with sharing information that will benefit your followers such as articles, videos, and infographics. Before posting anything on social media, ask yourself if what you’re sharing will benefit either your customers or your business.
4. Be more visible.
Using social media the right way will increase your brand’s visibility. Challenge yourself to grow your company’s social network by getting more followers. Remind your customers to follow you on your platforms and follow others in your industry who might be interested in engaging with you. Sometimes even offering special deals on your accounts can be incentive enough!
5. Be more authoritative.
Social media makes establishing your credibility as an expert in your field much easier. Strive to take on an authoritative voice by sharing tips or how-to articles. Being generous by sharing your knowledge with followers will help build their trust in your brand, and being a reputable source of information will lead new followers and customers to you.
Need help reaching these goals? Call us at 844.207.9038 or email email@example.com to learn about tools that can help make social media management doable for small business owners.