If you aren’t already blogging for your business, it’s time to start. Blogging does awesome things for your site, like increase your SEO and demonstrate your expertise. And it’s OK to start small — even posting once or twice a month makes a difference because you’re creating content that boosts your visibility, just by sharing what you know. If you’re still not convinced, here are five reasons to change your mind.
1. Increase your SEO by posting organic content.
Blogging puts organic, searchable content on your site, filling it with keywords and making it a better search result contender. Another SEO perk: Regularly updating your blog signals to search engines that your site is up-to-date and a high-quality result. Being well-loved by search engines increases your visibility online, so keep that content coming.
2. It’s an inexpensive way to generate traffic to your site.
There’s a reason why so many business owners are using blog content to drive site traffic. It’s because it works. Here are the stats:
- B2B companies that blog 11+ times per month have almost three times more traffic than those blogging 0–1 times per month.
- 47% of buyers view 3–5 pieces of content before engaging with a sales rep.
- 72% of marketers say relevant content creation is the most effective SEO tactic.
3. Earn trust by showing your expertise.
Providing your customers with valuable information related to your field shows them you know what you’re talking about. It’s the best way to establish yourself as a thought leader and trusted resource.
4. It gives your brand a voice.
Your voice is what makes you unique. It’s all about using your brand’s personality to influence how you communicate. Blogging gives you the perfect opportunity to develop your voice and use it to stand out. Just remember to keep your voice consistent across all platforms.
5. It sparks conversations.
Whether you’re putting together some tips or a how-to, sharing content that interests your customers sparks conversation. And when that content gets shared across social media, that’s when the conversation really gets rolling. The best part? Those conversations can be traced right back to you and your site.
If you want to blog but aren’t sure where to start, we got you covered. Mopro’s Blog Platform makes blogging for your site super easy. Call 844-207-9038 or email email@example.com to get started.