It can be the first thing people really connect with on your homepage — an instant relay of information about your company’s quality and credibility. We’re talking about the photo and video content you feature on your website! If it captures attention, visitors are more likely to explore your site and learn more about your business. Plus high-quality content boosts SEO by creating searchable, organic content.
Here are 5 tips to help you get the most out of every photo on your website:
1. Showcase your products.
Product photos done right can really speak to your customers. A written description is great but high-quality detail shots of your product or showing it in action will take you further. Keep your product photos consistent, presenting what your business has to offer in the best possible way.
2. Photograph your team.
Featuring photos of the real people who keep your business running day in and day out is a perfect way to convey your company’s culture. Whether you include action shots of your all-stars doing what they do best or head shots of your key players, seeing the faces behind your brand will help build trust.
3. Keep quality king.
We all know a poor-quality photo when we see one. When it comes to the photos displayed on your website, you should never compromise on quality. The best way to get your hands on some high-quality photos is to hire a professional. If you are shooting your own photos, keep in mind elements of photography, such as lighting, composition, clarity, background, and angles. Editing photos can be just as important as shooting them, so take full advantage of free photo-editing software and apps.
4. Use images with purpose.
Just as your website shouldn’t be text-heavy, it shouldn’t be loaded with photos. Each picture you add to your site should have a purpose, whether that’s to showcase your product, introduce your team, or show off your facility. It’s better to include several striking photos that capture the essence of your business than to bombard visitors with average-quality shots for the sake of filling up space. When trying to decide whether or not to add a particular photo, ask yourself if the image contributes to the overall story of your business.
5. Keep your photos up to date.
Your website should constantly change to adapt to your evolving business. Make sure your photos accurately represent your current product offerings and staff, and avoid dated-looking photos by keeping tabs on photography trends. Seeing new pictures on your site will remind customers of your relevance and growth.
Visit tresla.com, crestaverdelandscape.com, and chandlersroofing.com to see examples of photography done right.
Want help adding high-quality, industry-specific photography to your website? We’ll send a director to your location to shoot custom video and photography. Call us at 844.207.9038 or email hello@mopro.com for more information.