Not sure what a CTA is? Chances are you click them all the time without even realizing it. CTA stands for “call-to-action” and calls-to-action are instructions that motivate a visitor to your site to do something. Call now, sign up, learn more — these are all CTAs, and they’re great for converting visitors into customers. But some are better at converting than others, and that’s why we’ve nailed down what the best ones have in common. Here are five tips to help you get the most action out of your CTAs.
1. Use the right words.
The most important part of a CTA? The words. Above everything else, your CTA needs to be clear, concise, and relevant. Visitors should feel like they’re benefiting from the action they’re taking. Start with a strong action verb and follow it up with words that inspire enthusiasm, but avoid fluff. When in doubt, keep it casual. Visitors won’t click if it sounds like they have to commit to something. For example, “Get started” is much more clickable than “Buy now.”
2. Choose a bold color.
CTAs need to be set apart from everything else on a page. The most successful CTAs are designed so they jump out at visitors and color selection plays a huge part in making that happen. Make sure the color of your CTA contrasts nicely with your page’s background. Complementary color combinations (like blue and orange or purple and yellow) are popular because they attract the eye — and that’s exactly what you want your CTA to do.
3. Make it big enough.
Your CTA might have the perfect actionable copy, but that doesn’t matter if it’s difficult for visitors to find on your site. Your CTA needs to be big enough so that it stands out from all the other content on a page, but it also shouldn’t be so big that it appears overwhelming. Choose a size that complements the elements around it and make sure it’s impossible for visitors to miss.
4. Place it in the best location.
You can find CTAs anywhere: in multiple places on a page, within content, and everywhere in between. When it comes to finding a home for your CTA, its placement should be logical. It should be placed so that it answers the question, “What do I do next?” Just remember not to place too many CTAs on a single page. They’ll end up competing for attention and distracting visitors.
5. Now put it to the test.
There isn’t a single formula for creating the perfect CTA and it may take you a few tries to get it right. That’s why keeping track of what works and what doesn’t is so important. If your CTA isn’t bringing in the leads and conversions you want, it may need some tweaking. Sometimes changing a single word or trying a different location is all your CTA needs to make a better impression.
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