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5 Tips on How to Increase Your Social Media Reach

By Kathleen Montecillo


You have an awesome idea for a social media post your followers will love. You rewrite the caption ten times until it’s perfect, your heart skips a beat as you click publish, and … nothing. What’s usually the problem? Your post just didn’t reach that far. With social platforms prioritizing paid posts over organic content, trying to reach more people has become tougher than ever. That means if you want your posts to reach, you have to be on your best social media game. Here’s how.

1. Don’t just post about you.

If you’re on social media to sell, you’re missing the point. Remember that you’re on social media to make connections, so salesy language won’t get you far — it’s boring and it’s not what your followers want to see. So get creative. Post high-quality content your audience will value and find engaging. More people engaging with your content equals a bigger reach.

2. Share stuff people want to see.

It’s pretty simple: If you want your followers to engage with your posts, you’ve got to share content they want to see. They might follow you to see the latest industry news or to read posts that inspire. You’ll know what content your followers love by how they respond to it. Post share-worthy stuff your followers dig and watch as your reach increases.

3. Keep an eye on the clock.

If you want people to see your post, your followers have to be online. Want to know the best time to reach your exact audience? The answer is in your analytics. Use the analytics on your platforms to optimize your posting schedule and get the most eyes on your content.

4. Be human.

People don’t want to engage with a brand that doesn’t talk back, so reach out to your followers to let them know you’re listening. And when you talk to them, don’t drop your personality. Use a unique voice that makes your brand stand out. Encourage people to start talking, keep the conversations going, and see your audience grow.

5. Keep track of your analytics.

Your work on social media doesn’t stop after you hit the publish button. Monitor your content’s performance and see how it’s received — is it getting the engagement and reach you were hoping for, or should you make tweaks to your strategy?

If social media sounds like a lot of work, that’s because it is. This is why we’ve created tools to make social media management easier. Call 844-207-9038 or email to learn more about how we can help.