Managing your reputation is a requirement if you want to make a good impression. People trust online reviews now more than ever. The numbers don’t lie: 90% of consumers read online reviews before visiting a business. Reputation management isn’t something you should ever put in cruise control, so here are some tips on how to make your strategy tops in 2019.
1. Take control of the conversation.
If you don’t shape your own image, someone else will do it for you. Take the initiative and ask your customers to review you online. If you’re a Mopro client, use Testimonial Collector in your Digital Command Center to send customizable surveys to your people via text. Share your glowing reviews on your site and social media, and boom. You’re driving the convo now.
2. Be more proactive, less reactive.
A lot of people think reputation management is just about fielding negative reviews. And yes, that’s part of the gig, but not all of it. Respond to both negative AND positive reviews, jump in on convos, build relationships. Create an engaging and positive presence so when a bad review comes along (and it will), it can’t drag you down.
3. Don’t let comments slip through the cracks.
When creating a shiny reputation, spot-checking just doesn’t cut it. You need eyes everywhere. When you miss a comment or review, you miss an opportunity. The good news is that Reputation Manager in the Mopro DCC makes this easy. It keeps track of every conversation happening about you online. That’s what they call “peace of mind”.
4. Prove your value.
A key part of building your online presence is proving your value by creating fresh content. Blog posts, infographics, videos, lists … All this helpful, organic content keeps your value top of mind, and you at the top of search results. That way if someone searches for you, they see your great content and not any bad press.
5. Build your fan base.
The best things to have online are some cheerleaders to sing your praises. It all starts with building relationships — engage with your customers and make new friends. Reward your social media followers with an exclusive offer. Build a community who will be in your corner.
Want to learn more about Mopro’s reputation management tools? Check out our YouTube channel for tutorials and tricks.