Whether you’re able to spend a lot or just a little, we encourage all of our clients to at least spend some money on Google Ads. Why? Because Google Ads are the only way to guarantee a spot on the coveted first page of Google. Bottom line is, if you want to be the most visible, it’s going to cost you (Google’s no dummy).
The good news is that even a little ad spend can make a difference, and if you think running a campaign is super-duper complicated, think again. As Google partners, we’re able to offer our clients a complete ads management solution that gets you up and running fast – no guesswork required.
Still on the fence? Here are some reasons why Google Ads really pull their weight.
1. Google Ads convert 50% better than organic traffic.
People who click on a Google Ad are ready to buy and do so quickly. That high intent to purchase means that these searchers are just more likely to convert than your average organic searcher. They see your ad prominent in results, and they’re ready to take you seriously. That’s the kind of traffic Google Ads attract.
2. You can work with any budget.
Sure, the more you spend, the more clicks you’ll get. But there’s no minimum amount you need to spend to get your ads started. In fact, we recommend starting small while you learn what works and what doesn’t. A little can go a long way if you’re choosing the right keywords, have strong ad copy, etc. You can always adjust and readjust your spend.
3. You only pay for results.
With Google Ads, you pay per click, so there’s not much risk. You’re paying when your leads take action (a click to your site, a click to call, etc.), and if they don’t act, you don’t pay.
4. You can advertise anytime and on any device.
We’re not talking about a TV or radio spot that runs once and then you’re done. With Google Ads, you’re able to advertise anytime you want – even 24/7, 365 if that’s your strategy.
You’re also able to reach people on all devices, and that’s important, especially with mobile. Since most people use their mobile devices to search, Google Ads help you meet them where they’re at.
5. You can control the days and times your ads run.
With Google Ads, you’re in control, and that should give you some peace of mind. If you’d rather run your ads during business hours only, or if you want to avoid certain days, you can totally do that. Being strategic about dates and times will improve your results in the long run, so keep an eye on your analytics to see what works best for you.
6. You can reach more of the right customers.
With audience targeting, you’re not just taking shots in the dark. You’re able to have control over who sees your ad, whether it’s people in a radius around your business or people searching in specific areas. That means reaching more of the people who are most likely to buy from you.
7. You can see results fast.
No waiting to see if your latest marketing tactic is actually working. With Google Ads, you can track results as soon as your ads are live – and axe the waiting game.
8. It’s easy to measure and optimize.
Every part of your campaign is measurable, which means it’s easy to monitor and make adjustments if things aren’t working. Track your conversions, costs, clicks, visits, and more. If one of your ads isn’t doing well, it’s easy to pause and move that budget somewhere else.
If you’re a Mopro client, our Google Ads Manager is included free in your subscription! Just log in to your dashboard to get started. If you need help, message us at mopro.com/support or call 844-207-9038 (ext. 2).
To learn more about our Google Ads Manager, visit mopro.com/googleads.
Interested in joining the thousands of small business owners growing their business online with Mopro? Email hello@mopro.com to get started.