The bigger your digital presence is, the more people you’re able to reach with your message. That’s what keeps brands fighting for attention online. And if there’s one thing we know about this attention-grabbing game, it’s this: It’s competitive. Every step you take to grow your presence counts. One step you definitely shouldn’t overlook? Listing your business on online directories. Here are some of the benefits of getting listed.
1. Stake your claim on Google.
When you’re listing your business online, the best place to start is with Google. Your Google my Business profile shows up in results when people search for you. It displays your business information (address, phone number, and hours) and shows your location on Google Maps. And another perk of listing with Google: It’s totally free.
2. Make it easy for people to find you.
Fact: 60% of shoppers begin shopping by using a search engine to find the products they want. What’s that mean for you? It means people are looking for you online and the more places you exist, the more likely they are to find you. Make sure you’re listed on all the major online directories and any smaller ones that are relevant to your industry.
3. Build your reputation.
Review sites like Yelp and Angie’s List are good for more than just getting your name out there — they give your customers the chance to share about their experience with your brand. If you want to build your online reputation and enhance your credibility, these sites are the places to do it. As long as you monitor these reviews and see each one as a chance to show off your excellent customer service, you’ll be in good shape.
4. Expand your audience.
Every directory has a unique group of users, which means each one you’re on has the potential to connect you with new people. The bigger your audience is online, the more people you can share your message with — and the more chances you get to prove you’re worth their attention.
Still not convinced?
Consider this: Getting listed is pretty easy and in most cases, cost effective. Most profiles don’t take much time to set up, so start with the major ones and go from there. Remember, every step counts.
Want your business to make an impact online? We build beautiful, mobile-responsive websites and give our clients the digital tools they need to grow their presence online. To learn more about how we can help, call 844-207-9038 or email email@example.com.