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Cracking the Code: Why You Should Pay Attention to Social Media Analytics

By Kathleen Montecillo


There’s a lot that happens on social media — it’s where your brand gets the opportunity to interact and connect with customers directly. One really cool thing about social is that everything on your platforms gets transformed into valuable data you can use to keep your audience engaged. Here are four reasons why you need to be keeping a close eye on your analytics.

Learn more about your audience.

You may already have an idea of who your audience is, but it never hurts to dig deeper. Use analytics to get the latest on your audience’s demographics. This will give you a better idea of what they expect from you. And even better, you’ll know exactly how to speak their language.

See what’s working and what isn’t.

Not all of the content you share on social media will be a hit. You’ll end up posting a few misses too. But if you consistently post content that gets zero to little engagement, there’s a disconnect. With analytics, you can see what kind of content your audience responds to most. Use this info to fine tune your sharing strategy and give followers what they want to see.

Check out your competitors.

Chances are your competitors are focusing their efforts on social media too. The good news is that there’s a lot you can learn just by keeping an eye on them. Compare their stats with yours to check out what they’re doing right and see if it’s something that might also work for you. Or see what they’re doing wrong and make sure you don’t follow suit.

See where people are coming from (and where they’re going).

When it comes to your social profiles, it’s helpful to know how people got there. Analytics show your top sources of traffic so you can see where people are finding you online. Another helpful metric? Page actions, or what visitors do once they land on your page. Whether they’re clicking to your site or looking up directions, this info helps you know which CTAs are working for you and which aren’t.

Upping your social media game is a lot of work, but we’ve got you covered. Our tools make social media easy, letting you focus on managing your business. Call 844-207-9038 or email to learn more about how we can help.