Mopro Blog

Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

Jan
18
How Mopro Gets Small Businesses Found Online
By Brianne Slabach

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It’s no secret that SEO has changed a lot recently. The days of traditional SEO and a keyword-only approach are dead, but what’s taken its place? If you’re wondering how Mopro is getting you found (or can get you found), then read on. Spoiler alert: Our entire platform is built to make sure you get found and chosen online.



1. We go beyond the website.


Websites are powerful, but they’re just not where consumers make buying decisions. Long gone are the days when we’d go to Google, search, and get a list of the best websites on the first page.



See for yourself! Try searching for a local business in your area. On the first page of Google, you’ll see 33% is Google Ads, 45% is Google My Business local listings, and 22% are directories that prioritize results based on reviews. This is the new way to get your business in front of customers.



Don’t get us wrong. We still build websites according to best practices for on-page SEO. But if you want to be a first page result, we have to focus on Google Ads, local listings, and directories.



2. We guarantee a spot at the top with Google Ads.


Spending some money on Google Ads is the best way to guarantee you’re topping first page results. That’s why we strongly encourage all of our clients to spend at least some money here. Heck, chances are it’s because of Google Ads that you know about Mopro! Yep, we take our own advice.



If you’re thinking, yeah but people always skip over ads and go to organic results, then think again. Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. Overall, paid results do get less clicks than organic ones, but when people are ready to buy, Google Ads seal the deal. And if you’ve seen a Google Ad recently, you know they’re cleverly designed to look almost exactly like organic results.



We know launching Google Ads can be really confusing, so we give clients two options: Let a Success Manager handle it all for you, or try it yourself with our A.I.-powered Google Ads tool that makes getting started easy. Learn more here.



3. We add you to Google My Business and other key directories.


Next up, we focus on getting you listed with every local directory people are using, and that starts with Google My Business. Remember that GMB listings dominate the first page. We get you there with a listing that includes as much information as possible so your profile is extra clickable.



While we’re at it, we add you to 40+ other local directories, because we like to cover our bases. Also remember that other directories make up the last section of first page results.



We have technology that syncs all these listing so you can make changes to all of them from one place. It keeps your listing info consistent, which is important. Inaccurate listings are a big no-no when you’re trying to make a first impression. Learn more about what we do here.



4. We keep you ranking high in directory results with 5-star reviews.


It isn’t enough to just create a bunch of profiles and hope for the best. If you want to actually make an impression there, you need to have reviews. GMB and others rank results based on review count and quality.



We know that when it comes to requesting reviews, it needs to be fast and a no-brainer for you. We built our platform to integrate with whatever tool you use to manage customers, like your accounting or POS system, so that a review request is triggered via text and email every time you close a customer. “Set it and forget it” is kind of our thing… Learn more about the easiest way to collect 5-star reviews here.




These steps are just the beginning. The Mopro platform includes tools and services for reputation management, social media posting, competition tracking, and much more. Email us at hello@mopro.com or call 844-207-9038 (ext. 1) to learn how we can help you get found and chosen online.