Leads are people interested in what you’re selling, and lead generation is the process of capturing information from those people so you can convert them into customers. The lesson here? Generating leads is super important for your business. One of the best things about a well-designed website is that it works 24/7, converting visitors into leads and never taking a day off (though it definitely deserves one). When it comes to collecting leads, there are a few tried-and-true methods that help your site do its thing. Here are five ways for you and your site to get the most.
1. Create a contact form.
A contact form offers visitors a way to get in touch with you, and it gives you the chance to collect important info about these leads. Contact forms are key factors in conversion and they’re great for encouraging visitors to engage with you. Make sure yours is on every page of your site so it’s impossible to miss. And keep it simple — if your contact form has too many fields, people won’t want to spend time filling it out.
2. Include easily accessible contact info.
In addition to a contact form, your site should provide easy access to your contact information. Your phone number, email address, and address should be accessible throughout your site. This gives visitors ways to get in touch if they don’t want to fill out your contact form. And when they do get ahold of you, you’ll have the opportunity to sell yourself to your new leads.
3. Optimize your CTAs.
CTA (call-to-action) buttons guide visitors to take action on your site whether it’s to “Learn More,” “Get Started,” or “Get in Touch.” A click on the right CTA can mean a brand new lead, so it’s important to get them right. Place them in locations where they’re the most visible and design them to stand out — that means using a bold color and making them big enough to attract the eye. Check out our blog post for more details on how to create CTAs that convert.
4. Make search engines love your site (SEO).
The more visitors your site gets, the more people you’re able to potentially turn into leads. And when it comes to increasing site traffic, SEO is your go-to. There are lots of things to consider when it comes to SEO, but it all comes down to one basic thing: Search engine algorithms are designed to bring users the best results. So make sure your site is one people want to see, i.e., user-friendly, keyword-rich, mobile-optimized, and full of high-quality content.
5. Emphasize your credibility.
Visitors are much more likely to be interested in what you do if they think you’re the real deal, which is why emphasizing your credibility on your site is key. One way to do this is to show off some of your best customer testimonials. Also consider highlighting brands you’ve worked with or organizations you’re a member of. You could be a top search result on Google, but nothing makes people feel as comfortable as public validation. So generate more leads by making people feel comfy.
If you’re looking to generate more leads online, we’re here for you. We build sites designed to convert visitors into customers. Call 844-207-9038 or email firstname.lastname@example.org for a free site preview.