When was the last time you tweeted? Updated your status on Facebook? What about the last time you liked someone else’s post on Tumblr or Instagram? Studies have shown that social media provides 100% higher lead-to-close rate than outbound marketing. So if you’re having trouble answering these questions, understand that you’re missing out on huge opportunities for your business.

The phrase “online presence” is one that is used very often, and that won’t change anytime soon. Your presence online is just about as important as your physical presence and using social media benefits both. Social media is no longer only geared to a younger audience, but it’s for just about anyone these days. It doesn’t matter if you’re young, old, an individual, or a business, social media is one of the easiest and best ways to engage and interact with your current and potential customers. Studies show that 74% of consumers use social media to influence their purchasing decisions. This means that people aren’t only looking for your website, but they’re looking for your Facebook, Twitter, blog and anything else. They want to learn about your business, but they also want to find out who you are online in a way that you can’t provide just from your website content.

The great thing about social media is that it’s a more laid-back environment. It’s important to create an identity for your brand, but you can communicate with your followers online the way you would communicate with them in real life. This is how they get to understand who you are instead of just learning about what you do.

It’s important to be active on social media for all of the reasons above. It may be difficult at first, but the more you do it the more comfortable you’ll get with it. Mopro makes social media as easy as possible by incorporating your social media onto your website and by providing you with easy to use tools for posting.