It’s no secret that you want the best for your business. You want your website to work for you and your customers. The problem is, if you’re not making a clear statement about your business above the fold, you’re not going to get the results you want.
Let’s start with the history. The term “above the fold” comes from the newspaper world. Newspapers are typically folded in half, which initially makes the top half the only visible part. Because of this editors focus on making this part of the paper really stand out to entice people to pick up and buy the paper. When you look at a website, the first part of the page you see without having to scroll is considered the fold. This is the part of your website that needs to engage and inform the visitor enough to either go to your call-to-action or further browse your website.
Studies have proven that only 20% of people who visit your site will scroll down to see the content below the fold. This means that 80% of people who come to your website are landing on your home page are looking for information immediately, and if it’s not there, they’re going to leave your website. Not only does this mean a lost customer, but this also drives up your bounce rate. This can be avoided by making sure you have the right information above the fold.
The content above the fold on your website should be clear and engaging. When someone gets to your website, they should be able to tell exactly who you are. You don’t want to cram all of your products or services in that one spot, but highlight a couple of the most popular ones instead. HD photography or HD video are great ways to keep your website visitors interested. This also lets them quickly see what your business is without having to scroll and read to try to get that information. Including a call-to-action above the fold is a great way to quickly convert your website visitors into customers.
Taking time to focus on how your website looks and functions above the fold may be the thing you need in order to take your website presence to the next level. Every Mopro website is created with engaging content above the fold to capture your audience’s attention and give them clear direction.