We’ve all abandoned slow sites that couldn’t keep up with us. That’s because when it comes to getting information, we want it fast. Super fast. Like, we-have-attention-spans-shorter-than-goldfish-so-if-this-site-doesn’t-load-right-away-I’m-finding-one-that-does kind of fast. Load speed matters a lot, and a fast site does more than just make our fish brains happy. Here are some reasons why site speed should be on your radar.
It’s the very first thing people notice about your site.
Before they see a single photo or read a word, visitors notice how long it takes for your site to load. So as far as first impressions go, load speed is square one. A fast site is considered high-quality and trustworthy — both great things to have associated with your brand. And a slow site gets pegged with the exact opposite. You know what they say about first impressions (you only get one chance at those), so make sure you don’t miss your shot.
It impacts your SEO.
It’s no secret: Search engines love fast sites. There are lots of things they consider when prioritizing search results, and load speed is one of their ranking factors. That’s because search engines want to give users the highest quality results — and a high-quality site is a fast one. So make sure your site is quick to load and get an easy SEO win.
It affects your bounce rate.
Your bounce rate is the percentage of people who immediately leave your site after opening it. Basically, a bouncy site isn’t good. It’s much better for visitors to stay a while and learn why they should become your customer. And what has a big effect on bounce? You guessed it — 47% of consumers expect a site to load in 2 seconds or less. If your site has a high bounce rate, test your speed. Nothing turns people off like a slow site.
It’s all about user experience.
What’s load speed all come down to? User experience and making sure your website creates a good one. A site with good UX is fast, gives users what they want, and makes it easy for them to get it. It’s so important that 88% of online consumers say they’re less likely to return to a site after a bad experience. Nailing your UX sets your site apart, so the sooner you get it right, the better.
Put your site’s speed to the test with Google’s PageSpeed Insights. And if your site doesn’t pass the test, we can help. Mopro sites are fast — on average we’re 1.7 times faster than our competitors on mobile devices and 1.9 times faster on desktops. Ready to get started? Call 844-207-9038 or email email@example.com.