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Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.


Leverage Your Online Presence and Drive Customers to Your Door

By Kathleen Montecillo


Converting people who come across your company online into real-life customers — it’s the reason why your business exists online in the first place. Of course, the most obvious way to turn someone into a devoted, money-spending customer is to send them straight to your door. And great news: There are several ways you can leverage your online presence to make this a reality. Here are five tips for driving foot traffic where the magic happens: your brick-and-mortar store.

Make your address impossible to miss.

If you want people to visit your business, you first need to tell them where to find you. Your address is one of the key pieces of information people should be able to easily find on your site. And it’s not enough to only display it once on your contact page — your address should be accessible on every page of your site. That way, even if visitors don’t make it past your homepage, it’s impossible for them to miss seeing where you’re at.

Highlight your events.

Events are awesome at bringing people to your door, whether you’re hosting a grand opening, a product launch, or an exclusive event for your favorite customers. And the best place to highlight these events? Your website. A calendar of events on your site lets people stay up-to-date on reasons to visit you. And bonus: promoting your events on social media lets your entire online following know the happenings at your business.

Take advantage of geotags and check-ins.

On social media, geotagging allows you to tag your location in a post. A geotag shows followers exactly where you are and makes it possible for people to find you when searching by location. Check-in features let users share their location with followers. What do both of these tools have in common? They put a spotlight on your location and remind people where you are, so don’t forget to geotag your posts and encourage visitors to check in.

Give people incentives to visit.

Sometimes all someone needs to head straight to your door is a little incentive. Reminding your social media followers of sales or promotions is a perfect way to give them a push. Encourage people to stop by to take advantage of special deals or share a coupon that’s valid in your store. A fear of missing out rarely fails to motivate, especially when killer deals are involved.

Optimize your site for local searches.

When it comes to SEO that drives foot traffic, think local. Local SEO focuses on providing results relevant to a searcher’s location. Example: a person searching for “best coffee shops near me” when they’re on the go. An effective way to attract locals to your store is to use the right keywords, i.e. referencing your city, state, and neighborhood in your site’s content. This makes it more likely you’ll show up in the search results of people in your area who want what you’re selling.

Looking for ways to drive customers to your door? We can help! We build websites designed to convert visitors into customers. Call 844-207-9038 or email for a free site preview.