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Making Waves on Social Media = More Than Just a Numbers Game
By Kathleen Montecillo


Even though lots of people describe social media as a numbers game, here’s the truth: The quality of the connections you have with your followers is more important than how many you’re connected to. Still convinced it’s all about racking up those follows? Here are five reasons why quality trumps quantity every time.

First, remember that everyone starts small.

Just because you don’t have a lot of followers doesn’t mean you’re a social failure. Everyone starts from zero, and it takes a lot of hard work to build up a loyal following. But it’s OK. Anything worth having takes time. Isn’t that what Mom always said?

Engagement matters more.

If you don’t have a large audience, it’s time to focus on promoting follower engagement. It’s the key to getting your brand in front of more people. And it’s important because the more your followers like, comment, and share your content, the bigger reach it gets. Monitoring engagement also lets you know what is a hit, what’s a miss, and what you need to do in the future to share content your followers will love.

High-quality followers are networking gold mines.

It’s better to have quality followers that are a good fit for your brand because these people are more likely to buy whatever it is you’re selling. And it doesn’t stop there. Quality followers usually have quality networks — which means you have an easy in with more potential customers.

Focus on your MVPs.

When you don’t have the numbers, your greatest strength can be your brand advocates. They build you up, tell people about their awesome experiences with your brand, and the most important thing? They’re engaged and quality followers — true MVPs.

Make some friends.

Small followings mean you get the chance to connect with people on a deeper level. Put your gratitude on display and discover more about who follows you. Truly understanding your audience from the beginning will do wonders for your social media presence in the future. And who knows — you might even make some lifelong friends along the way.

If you’re looking to get the most out of your social media presence, our tools can help. Call 844-207-9038 or email for more information on how we can help take your presence to the next level.