What are you doing to help local customers find you online? If your answer is “I don’t know…” or “Is that even a thing?” consider this your local SEO crash course.
Potential customers in your area are on the go, most using their mobile devices to see if you’re someone they want to do business with. Local SEO means making sure these people find your site and like what they see. If you’re a Mopro client, we’ve already designed your site to look beautiful on every mobile device, so you’re covered there. But here are some extra steps you can take to keep the locals coming.
Optimize your content for local search.
The first place to start is on your website. Come up with your top local search terms, like your town, region, city, or surrounding areas, and work these into your content. And we’re not just talking about front-end content — your URLs, title tags, headers, and meta descriptions are all great places to add these too.
Get listed with online directories.
The more places your business exists online, the easier it is for people to find you. That’s why getting listed with online directories matters. If you’re not sure where to start, begin with the master of search: Google. Your Google My Business listing shows up when people use Search or Maps. Share your address, hours, contact info, reviews, updates, and more, for free. Others to consider: Yahoo!, Bing, Yellowpages, Foursquare, Angie’s List, and other directories relevant to your specific industry.
Build your presence on review websites.
Word of mouth matters, especially online. Online reviews have the power to persuade locals to head your way, so start building your presence on review sites like Yelp. Encourage your customers to write reviews, monitor what people are saying about you, and respond, respond, respond — Mopro’s Reputation Manager makes this part a breeze.
Keep your business info consistent.
One of the biggest local SEO mistakes people make? Not keeping their business info consistent everywhere. Make sure mentions of your NAP (name, address, and phone number) match what’s listed on your website. If you make a change in one place, make sure you change it everywhere — your website, social media, directory listings, etc.
Want to learn more about how Mopro builds websites that win with users and search engines? Email email@example.com to speak to one of our digital specialists.