If you’ve tried content marketing, you know this: It sure takes a lot of time. Since blog posts don’t write themselves, it’s important to remember one trick to getting the most out of every piece of content you invest in: Make it evergreen. Evergreen content is fact-based and timeless so it stays relevant. That means you can share it today, in a few months, or a year from now, and people will still find it helpful.
Why should you invest in evergreen content?
It’s simple: creating and sharing content increases your reach online. Updating your blog with new, high-quality content tells search engines your site has stuff people want to see, which is great for your SEO. And added bonus: sharing that content on social media gets eyes on your platforms and directs traffic to your site.
Not sure where to start? You can’t lose with these four types of evergreen content:
If you have resources available to create branded videos, do it. Why? Because people love watching and sharing videos. In fact, it drives about 74% of all Internet traffic. Whether your videos are funny or informative, just remember to keep them short so people’s attention spans can keep up.
Everyone likes a good and useful infographic. Helpful information presented in a visually appealing way is hard to resist. Just make sure to use stats/facts that will stay relevant for a while or will be easy to update so you can re-share it in the future.
3. How-To Articles
You’re an expert in your field, which means you have some knowledge to share. Use that to write a how-to article about what you know best. Remember that what might seem like common sense to you can be completely new info to your customers.
The best thing about listicles is that they’re easy to read. A list of resources or fun facts is easy to scan, which is why they’re shared so often. A tip: Make sure your listicle has an attention-grabbing title so people can’t help but read it.
Blogging and social media — we’ve got tools for these that can take the stress out of managing your business online. Call 844-207-9038 or email firstname.lastname@example.org to learn more about how we can help.