We might be the first ones ever to say this, but we love traffic. In fact, the more the better. Not the stuck in your car, driving at a snail’s pace kind, but the kind that gets eyes on your site. Because when it comes to building your business’ online presence, step one is getting your site in great shape. And step two? Getting people to see it. Here are five ways to give your site’s visibility a boost online.
1. Make your site one people want to be on.
Before investing in your site’s visibility, make sure it’s ready to impress. The whole point of driving traffic is to have more people to convert into customers. If they bounce from your site because it’s difficult to use, you miss your shot. Check that your site makes a good first impression so people stick around and hear what you have to say.
2. Optimize your keywords.
No traffic-driving game plan is complete without search engine optimization. And when it comes to SEO, keywords matter — they help you connect with the right people who are interested in what you have to offer. Make sure your site has specific and diverse keywords that describe what you do. And revisit them regularly, researching trends and seeing which ones benefit your brand the most.
3. Get active on social media.
Your social media activity is essential for driving traffic. Why? Because these days, it’s where all the people are online. If you want to increase brand awareness, encourage people to visit your site, and connect with potential customers, social media is the place to do it. Share engaging content that links back to your site/blog, make sure your site URL is included on all your platforms, and keep your branding consistent to see the best results.
4. Start blogging.
Blogging can do great things for your brand. Not only does it offer you a chance to share valuable information with people, but it gives you a way to increase your reach. It creates the kind of fresh, organic content that search engines want to see. And when you share those posts online via social media, you create more paths back to your site — a win-win for attracting visitors.
5. Advertise online.
Of course, one way to really invest in your traffic is to pay up. With search engine marketing (SEM), greater visibility on search engines is just a pay away. Another great place to invest advertising resources? Social media. Most major platforms offer ad options for a variety of budgets so you can get more eyes on your content — and that means more visibility for your brand.
With Mopro, we do more than just build you a website — we give you all the tools you need to drive traffic and increase your visibility online. To learn more about what’s included in the Mopro package, call 844-207-9038 or email email@example.com.