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What to Look for in a Social Media Management Tool
By Kathleen Montecillo


Every business, big or small, can benefit from using a social media management tool. These platforms let you streamline your social media marketing efforts, saving you both time and money. Every platform offers something different, but here are four features you should definitely look out for to make sure you’re choosing the right tool.

A calendar view

Whether it’s by week, month, or year, having a calendar view helps you plan and manage your content. The best part: Being able to schedule your posts in advance, which saves major time. A bird’s eye view of all your content lets you see what, when, and where you’re posting, helping a ton when it comes to planning ahead.

Multiple platform integration

Social management tools need to be able to connect to your most-used social profiles. It’s important to have a presence on all the major platforms, like Facebook and Twitter. A good tool should be able to integrate those. Another huge benefit? Planning all your content using one tool makes things SIMPLE.

Personalized settings

Every business is different, and a good tool should adjust to your unique needs. The ability to edit content, publishing settings, and posting frequency are all important factors to consider when looking for the right tool. Remember: it should work with your needs, not against them.


A tool with detailed analytics allows you to track your content’s performance, helping you learn what works and what doesn’t. See which platforms are your top performers, what time of day your content sees the most engagement, and other super valuable stats.

Bonus: Pre-made content

A good social media tool takes the stress out of managing your content from different platforms. But the greats take it a step further. Look for a tool that provides you with pre-curated content that’s ready to be published. That will save you half (if not more) of your work on social media.

Social 365 is Mopro’s social media management tool and it covers all the bases — even the bonus ones. With this tool, you can plan an entire year’s worth of social media content with just a few clicks. Social media management doesn’t get more hands off than this. For more information on getting started, call 844-207-9038 or email