Nothing stays the same forever – including your company. Rebranding, whether it be revamping your logo, culture, or even your entire image, can be hard to pull off. But it can also have awesome results when you do it right. For it to be successful, you’ve got to be one thing: strategic. If you’re ready to tackle a rebrand, here are five tips to help you get started.
1. Ask yourself why you’re rebranding.
Is our target audience changing? Are we falling behind our competition? Have we outgrown our image? Are we telling the wrong story? If so, rebranding can be a great way to evolve, get back into the game, and reinvent yourself.
2. Create an action plan.
Rebranding can be super successful – or not so much. So it’s important to plan every step thoroughly. Identify what’s “wrong” and what you’re doing to fix it. And don’t forget to communicate. Ask employees what they think about the change and encourage suggestions. It will do great things for your culture and help you develop a richer image that the entire company can get behind.
3. Tell a story.
Figure out what makes your company connect with your audience. Rebranding is more than just changing your name or tweaking your logo. It’s about rethinking how you want people to feel about your brand. Give customers some background on what has gotten you to this point and what your vision is for the future.
4. Don’t sacrifice culture for cash.
Rebranding should be beneficial to both your employees and customers. If one of your goals is to increase your profit, that’s OK. Just don’t do it at the expense of customer and employee satisfaction.
5. If it isn’t broken, don’t fix it.
Don’t overwhelm your customers. If your image is making a good impression, you shouldn’t change it. Change is a good thing, but too much of it can confuse your audience. Stay true to who you are and only focus on what needs a revamp. Don’t worry about the rest.
Looking for a way to make an impact online? We’re here to help. Call 844-207-9038 or email firstname.lastname@example.org to learn more about how we can do your brand justice online.