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Win With Company Culture: How to Share Your Story Online and Build Brand Loyalty

By Kathleen Montecillo


As a business owner, you know exactly what it takes to sell your product, but do you also know how to sell your company’s culture? Customers want to invest in high-quality products and services, but they also want to support a business with a culture they can get behind.

From your website to what you share on social media, representing the spirit behind your brand in a consistent way helps you stand out and keeps you competitive. Follow these steps for capturing your company’s culture online, helping your customers feel more connected to your business and what you do.

Share your values.

Nothing builds a customer’s trust more than transparency, and a great way to share your culture with customers is to tell them what you value. Perhaps you have a unique approach to what you do or have identified several core values such as communicating openly, driving change, or delivering excellence. Share those values via your company’s website or blog and show customers what they can expect from working with you. Reading what is important to the people behind your product makes your company one a customer can trust.

Introduce your team.

A business is nothing without the people who make things happen, and who you have on your team makes up the core of your culture. Introducing the people behind the scenes to your customers on the staff page of your website allows them connect to your business on a personal level. Go beyond sharing a photo of a smiling face, a name, and a title by including something unique about each employee or a brief bio. It doesn’t matter if you have a team of coffee-loving fast talkers or tech-savvy computer nerds, putting a spotlight on your staff adds to your company’s personality.

Show your goings-on.

Giving customers a peek into the inner workings of your business through posts on social media creates the perfect opportunity to share exactly what you do on an average day. Post a photo on Instagram that shows your hard-working team doing what they love, a group of employees participating in some community service, or your entire team taking time off for a company-wide kickball game. Whatever it is that you share, showing what you spend time doing can help people feel connected to your culture and build their loyalty.

Tell your story.

So much of your company’s culture lies in its history. Customers are interested in knowing where you’ve been and how you got where you are today. Tell the story of your company on your website to give customers context about where your business comes from and where you might go in the future. Throwbacks to your company’s earlier days or the story of your hard-earned success can have a big impact on selling customers on your culture.

Is your website doing your story justice? We’re here to help you get the most out of these tips. Call us at 844.207.9038 or email for a free digital diagnosis.