Business owners, it’s time to talk about your social media. Whether you’re just getting started or you’ve been at this social game for a while, you probably know this: It’s tougher than it looks. Sure, hitting “Post” or “Share” doesn’t take much effort, but know what does? Posting content your followers actually want to see. So we’re here to help you read the signs — here are five clues that your social media, quite frankly, sucks.
Your most recent post was from like, 2016.
If you’re going to be good at social media, it’s going to take some time. If you don’t have time to post regularly, consider investing in a social media management tool that makes your life easier. But there’s no way around it. You have to post consistently.
You’re all over the place.
The best social profiles are cohesive. That means posting about topics you’re familiar with and make sense (if you’re a mechanic, don’t tell us how to ask our barista out on a date). It might also mean creating a cohesive aesthetic. Look at the most popular Instagram profiles. They all have a “look” (colors, quality, subjects, etc.) and they stick to it. Decide what you want your unique aesthetic to be and follow suit.
Your quality is crap.
When it comes to the quality of the content you share on social media, you should set the bar high, super high. If you’re sharing a news article, make sure it’s coming from a credible source. Sharing a how-to? Make sure the person knows what they’re talking about. If you’re sharing a photo, make it a good one. No one wants to see a blurry, poorly lit photo on their feed.
Your analytics are sad.
One cool thing about social media is that platforms have made measuring success pretty easy. Want to know if followers like your content? Check your analytics to see what posts they’re engaging with and when. If your analytics are telling you a sad story, it’s time to rethink your strategy.
You left people hanging.
When people leave comments on your posts or send you messages, always, always, always respond. Even simple responses like “Thanks!” go a long way — they show you’re engaged and encourage people to keep on engaging back. Bottom line? If you’re missing opportunities to be social on social media, that’s sucky. Never pass up the chance to have a conversation.
Know what doesn’t suck? Tools that make managing your social media much easier —cue Social 365, our social media management tool that plans up to a year’s worth of content with just a few clicks. Want to learn more? Call us at 844-207-9038 or email email@example.com.