Mopro Blog

Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.


As a business owner, you know nothing’s more important than defining your customer. So who’s yours? A twenty-something social media guru who owns all the latest tech gadgets and an espresso machine? A forty-ish stay-at-home mom who loves to cook? Or maybe a sixty-year-old retiree who’s looking for a new hobby? Whoever your customer is, learning about their generation is a solid place to start when developing your strategy. From Boomers to Gen Z-ers, here’s what you need to know.

Baby Boomers

Born between 1946–1964, this generation has the biggest income and biggest network. There are over 76 million Boomers, so there’s lots to sell to. It’s no surprise that boomers are online. At least 65% of them can be found on at least one social media platform, whether it’s Facebook, LinkedIn, Twitter, etc. In general, Boomers like getting straight to the point — they want all the info before they make a purchase. Since this generation grew up when human interaction was more of a thing, businesses who value a “human touch” get bonus points.

Generation X

Born between 1965–1980, Generation X is considered the “middle child” of the generations, and it’s the smallest generation of these four. When selling to a Gen-X-er, keep traditional media in mind — 48% listen to the radio, 62% read the newspaper, and 85% watch traditional TV. But they’re also on social media. More than 60% prefer Facebook over any other platform. And more than 68% make buying decisions based on reviews, so if you’re selling to them, keep testimonials in mind.


Millennials make up 25% of the U.S. population. Born from 1981–2000, you already know they’re on top of the tech game. So how do you reach them? Considering that they spend about 8 hours a day online, it shouldn’t be hard to catch them there. They prefer being contacted through email and 84% don’t trust traditional advertising, so Facebook Ads and the like have a greater effect. If you really want Millennials to buy what you’re selling, you need to make sure your product enhances their lives. To them, “useful” is considered “cool”.

Generation Z

By 2020, this generation, born from the mid 1990s to the early 2000s, is expected to reach 2.56 billion globally. They’ll make up 40% of all U.S. consumers, so they’re the next big audience. When approaching this generation, keep in mind that you have 8 seconds to catch their attention. When they want to find a new product, about 85% of them use social media to search. What are they looking for? This study from Google shows that they prefer brands that represent their values.

Social media helps you reach more customers from every generation online — big time. And Mopro has tools that make managing your social media easy. Call 844-207-9038 or email to get started.


Lots of people turn to DIY website platforms like Squarespace, Wix, or Weebly to build their own sites. Because of their low price points, these platforms make going DIY look shiny. If you’re a tech-savvy entrepreneur with lots of time on your hands, this might be the option for you. And if you’re not, you could end up wasting a lot of time, aka money. Check out these pros and cons.

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So you need a website … You’re probably face-deep in research, trying to find out what the best option is for your business. And we bet one of the options you’re considering is hiring a freelancer to do the work for you. Going the freelance route may seem like the easiest, and it just might be the right choice. But before you hire a freelancer, there are a few details you shouldn’t ignore. Follow along as we weigh the pros and cons.


No heavy lifting for you

The best pro of going freelance? You don’t have to do any of the work. Share your vision and your freelancer can take it from there. No coding required. Cool, right?

Customization station

Hiring a freelancer means you get a site that’s completely one-of-a-kind. You can work closely with your freelancer to share your vision and get your site exactly the way you want it — and it should be totally “you” aka, unique.

One-on-one support

Working with a freelancer means you have a go-to person to talk to about your website and get the support you need. No searching through FAQs or getting put on hold. Go straight to the source.


Easy doesn’t come cheap

By far the biggest downside to hiring a freelancer is the price. Expect to pay anywhere from $5,000–10,000 and a big fee upfront.

“Freelance” doesn’t always mean “reliable”

Freelancers have a reputation for being unreliable for a reason. Some of them totally are and scammers definitely do exist. Make sure you do lots of research before saying “You’re hired.”

Be ready to give up control

Your freelancer is in control when it comes to setting up your site — and they may not think to keep you in the loop. Who’s hosting my site? Who’s managing my DNS settings? What platform is my site built on? Ask all these questions before your freelancer cashes your check.

Don’t expect a quick turnaround

A customized website takes lots of time to build, so don’t expect your site to be online in a few days or weeks. Remember, every minute your business isn’t online, you’re losing money.

What happens once you’re live?

Once your site is online, your freelancer is done with your project. So any changes or updates you want them to make in the future will come at a pretty price (around $120 per hour).

Ready to explore another option? We can help you decide if Mopro is the right choice for your business. Email or call 844-207-9038 to speak to one of our specialists.


Many business owners react with apprehension at the thought of building a website. This apprehension often stems from not knowing where to get started. To help you make the process as easy as possible, we've put together this post to help set the right foundation for success.

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My first foray into the world of business was scary and challenging — and a failure. Let me explain why.

When starting that business, I did what any entrepreneurial college student would do: I designed a logo, made a website, setup social media, and started marketing my services to the world. My first mistake? I didn’t define any buyer personas. As a result, my message was terribly generic and it didn’t resonate with anyone. Sure I got some business, but that was it.

When I neglected to define exactly who I was selling to, I ended up marketing my services to an overly general and massively broad audience called “everyone.”

Some small business owners might think, “Yes! If I market to everyone, I’ll ...

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Nothing stays the same forever – including your company. Rebranding, whether it be revamping your logo, culture, or even your entire image, can be hard to pull off. But it can also have awesome results when you do it right. For it to be successful, you’ve got to be one thing: strategic. If you’re ready to tackle a rebrand, here are five tips to help you get started.

1. Ask yourself why you’re rebranding.

Is our target audience changing? Are we falling behind our competition? Have we outgrown our image? Are we telling the wrong story? If so, rebranding can be a great way to evolve, get back into the game, and reinvent yourself.

2. Create an action plan.

Rebranding can be super successful – or not so much. So it’s important to plan every step thoroughly. Identify what’s...

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The Internet is a big place, so when we say “You should keep an eye on things out there,” we get that it sounds overwhelming. Between reviews of your business, social media, and all the other gazillion things going on, it’s hard to keep up. And when it comes to online, things change super fast. That’s why we’ve made a list of the essentials to keep on your radar. Here are the top things you should be looking out for.

Customer reviews

Your customers don’t hesitate to share their experiences with your brand, good or bad. Reviews give you the opportunity to hear how you’re doing from the people who matter most. And that’s why they should constantly be on your radar. Respond to all reviews and thank people for their feedback. When you get a bad one, don’t panic. See it as an opportunity to show off your great customer service and how far you’ll go to make things right.

Search engine updates

Google changes its search algorithm 500–600 times a year. Most of these changes are minor and you don’t have to worry about them. But every once in a while, they’ll throw in a game changer. Example: In 2015, Google updated its algorithm to give mobile-optimized sites search result priority. When the big changes happen, adjust your SEO strategy. You don’t have to react to every single change, do your research to see if the bigger ones require action.

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The bigger your digital presence is, the more people you’re able to reach with your message. That’s what keeps brands fighting for attention online. And if there’s one thing we know about this attention-grabbing game, it’s this: It’s competitive. Every step you take to grow your presence counts. One step you definitely shouldn’t overlook? Listing your business on online directories. Here are some of the benefits of getting listed.

1. Stake your claim on Google.

When you’re listing your business online, the best place to start is with Google. Your Google my Business profile shows up in results when people search for you. It displays your business information (address, phone number, and hours) and shows your location on Google Maps. And another perk of listing with Google: It’s totally free.

2. Make it easy for people to find you.

Fact: 60% of shoppers begin shopping by using a search engine to find the products they want. What’s that mean for you? It means people are looking for you online and the more places you exist, the more likely they are to find you. Make sure you’re listed on all the major online directories and any smaller ones that are relevant to your industry.

3. Build your reputation.

Review sites like Yelp and Angie’s List are good for more than just getting your name out there — they give your customers the chance to share about their experience with your brand. If you want to build your online reputation and enhance your credibility, these sites are the places to do it. As long as you monitor these reviews and see each one as a chance to show off your excellent customer service, you’ll be in good shape.

4. Expand your audience.

Every directory has a unique group of users, which means each one you’re on has the potential to connect you with new people. The bigger your audience is online, the more people you can share your message with — and the more chances you get to prove you’re worth their attention.

Still not convinced?

Consider this: Getting listed is pretty easy and in most cases, cost effective. Most profiles don’t take much time to set up, so start with the major ones and go from there. Remember, every step counts.

Want your business to make an impact online? We build beautiful, mobile-responsive websites and give our clients the digital tools they need to grow their presence online. To learn more about how we can help, call 844-207-9038 or email


Your brand’s consistency is what makes it memorable. And when it comes to marketing your business online, making a lasting impression with your audience is vital to establishing a strong presence. If your branding is inconsistent, you may be losing not only people’s attention but their business too. But don’t worry — we’ve made keeping your brand consistent online simple with these four key steps.

1. Maintain your brand’s image.

Your branding should be consistent everywhere your company lives online: your website, social media profiles, and ads. Don’t forget that when your brand is inconsistent, your customers won't recognize it.

Tip: Keep a record of your branding guidelines — info on your logo, fonts, colors, etc., and how to use them. This keeps everyone on the same page and makes maintaining your branding simple.

2. Keep your brand’s voice consistent.

Your voice is what makes your brand unique, and it’s important. Remember to communicate in a consistent voice online. Using the wrong voice can confuse your audience, so make sure what you say and how you say it aligns with your company’s identity.

Tip: The first step for determining your voice is to know your audience, so do your research. Find out who your customers are to make sure you’re speaking their language.

3. Make sure the content you create/share is relevant.

The content you create and share says a lot about your brand. It’s how you add value and show your audience you’re worth their attention. That’s why everything you create and share (blog posts, videos, articles, infographics, etc.) should be relevant to your brand. The best way to do this? Stick to sharing about what you know best.

Tip: When sharing content, be sure to research your sources to make sure what you’re sharing is trustworthy and high-quality.

4. Check that your business information is accurate everywhere.

Having inconsistent information about your business online is an easy way to confuse people. If a potential customer looks you up and finds conflicting contact information, chances are they’ll give up on trying to get in touch.

Tip: Don’t forget to update the business information on all your social media profiles when this changes.

If you’re looking to take your online presence to a whole new level, we can help. Call 844-207-9038 or email to learn more about how we can make you look awesome online.

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There’s a lot that goes in to branding your business online, but it all comes down to one thing: creating a recognizable image in your customer’s mind. Branding is what helps a person remember you when it comes time to buy — and that’s why it’s really important. So we’re bringing branding down to basics. Here are the five most essential must-do’s for developing an online image worth people’s attention.

1. Decide what makes you different.

There are tons of brands out there and if you want yours to make an impression, it has to be unique. That’s why the first step for creating a killer brand is to decide what makes you different. Maybe it’s the quality of your products, or maybe you can offer customers something none of your competitors can. Whatever your main selling points are, highlight them in your value props, slogan, and whenever/wherever you talk about what you do.

2. Establish an image.

It’s one of the most important decisions to make about your brand: how you want it to look. And your image doesn’t just mean your logo. The colors associated with your brand, your site’s design, the images used on your website, the content on your social media profiles — all of these play in to creating your overall look. So choose wisely and make sure every choice helps you look credible and unlike any other brand out there.

3. Establish a voice.

A huge part of what makes your brand unique is its voice — i.e., what/who you sound like when you communicate. The personality of your brand should influence the voice you use every time you write. Why? Because a brand without a unique voice is boring and easy to forget. Whether it’s friendly, professional, funny, or something in-between, decide what voice you want your brand to have and stick to it.

4. Stay consistent.

It’s the key ingredient for making your brand memorable: consistency. Your brand’s messaging, image, and voice should be consistent everywhere online. That way whether customers are checking out your site, social media, or ads, you’re easy for them to recognize. Bonus points for developing a style guide with instructions for applying your branding so everyone stays on the same page.

5. Expand your presence.

Once you nail down the details of your branding, the next step is to get it in front of people. Start with a solid foundation by having a site that covers all the bases. Expand your social media presence by sharing valuable information and building relationships. And make sure you’re listed in online directories and review sites. Do those things and watch your branding make a big impression on more people.

We’re experts at helping businesses build their brands online, and we want to help yours look its best. Call 844-207-9038 or email to learn more about how we can make you look awesome online.

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