Mopro Blog


Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

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Lots of people turn to DIY website platforms like Squarespace, Wix, or Weebly to build their own sites. Because of their low price points, these platforms make going DIY look shiny. If you’re a tech-savvy entrepreneur with lots of time on your hands, this might be the option for you. And if you’re not, you could end up wasting a lot of time, aka money. Check out these pros and cons.

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So you need a website … You’re probably face-deep in research, trying to find out what the best option is for your business. And we bet one of the options you’re considering is hiring a freelancer to do the work for you. Going the freelance route may seem like the easiest, and it just might be the right choice. But before you hire a freelancer, there are a few details you shouldn’t ignore. Follow along as we weigh the pros and cons.

PROS

No heavy lifting for you

The best pro of going freelance? You don’t have to do any of the work. Share your vision and your freelancer can take it from there. No coding required. Cool, right?

Customization station

Hiring a freelancer means you get a site that’s completely one-of-a-kind. You can work closely with your freelancer to share your vision and get your site exactly the way you want it — and it should be totally “you” aka, unique.

One-on-one support

Working with a freelancer means you have a go-to person to talk to about your website and get the support you need. No searching through FAQs or getting put on hold. Go straight to the source.

CONS

Easy doesn’t come cheap

By far the biggest downside to hiring a freelancer is the price. Expect to pay anywhere from $5,000–10,000 and a big fee upfront.

“Freelance” doesn’t always mean “reliable”

Freelancers have a reputation for being unreliable for a reason. Some of them totally are and scammers definitely do exist. Make sure you do lots of research before saying “You’re hired.”

Be ready to give up control

Your freelancer is in control when it comes to setting up your site — and they may not think to keep you in the loop. Who’s hosting my site? Who’s managing my DNS settings? What platform is my site built on? Ask all these questions before your freelancer cashes your check.

Don’t expect a quick turnaround

A customized website takes lots of time to build, so don’t expect your site to be online in a few days or weeks. Remember, every minute your business isn’t online, you’re losing money.

What happens once you’re live?

Once your site is online, your freelancer is done with your project. So any changes or updates you want them to make in the future will come at a pretty price (around $120 per hour).

Ready to explore another option? We can help you decide if Mopro is the right choice for your business. Email hello@mopro.com or call 844-207-9038 to speak to one of our specialists.

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Many business owners react with apprehension at the thought of building a website. This apprehension often stems from not knowing where to get started. To help you make the process as easy as possible, we've put together this post to help set the right foundation for success.

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It’s where you show off your brand’s personality, tell your story, and prove you’re worth people’s attention. We’re talking about your website. Your site should reflect the high quality of your brand, and that starts by giving customers what they’re looking for. Whether you’re a finance guru, construction giant, or hustling entrepreneur, here are six things customers need to see on your site for you to make the right impression.

Explain why you’re unique.

Answer this question: Who are you? Your answer should be different than anyone else’s out there. Explain how you stand out from your competitors and why you’re the right choice. Give it a punch of personality (aka, make it interesting) and keep it short— ...

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We’ve all abandoned slow sites that couldn’t keep up with us. That’s because when it comes to getting information, we want it fast. Super fast. Like, we-have-attention-spans-shorter-than-goldfish-so-if-this-site-doesn’t-load-right-away-I’m-finding-one-that-does kind of fast. Load speed matters a lot, and a fast site does more than just make our fish brains happy. Here are some reasons why site speed should be on your radar.

It’s the very first thing people notice about your site.

Before they see a single photo or read a word, visitors notice how long it takes for your site to load. So as far as first impressions go, load speed is square one. A fast site is considered high-quality and trustworthy — both great things to have associated with your brand. And a slow site gets pegged with the exact opposite. You know what they say about first impressions (you only get one chance at those), so make sure you don’t miss your shot.

It impacts your SEO.

It’s no secret: Search engines love fast sites. There are lots of things they consider when prioritizing search results, and load speed is one of their ranking factors. That’s because search engines want to give users the highest quality results — and a high-quality site is a fast one. So make sure your site is quick to load and get an easy SEO win.

It affects your bounce rate.

Your bounce rate is the percentage of people who immediately leave your site after opening it. Basically, a bouncy site isn’t good. It’s much better for visitors to stay a while and learn why they should become your customer. And what has a big effect on bounce? You guessed it — 47% of consumers expect a site to load in 2 seconds or less. If your site has a high bounce rate, test your speed. Nothing turns people off like a slow site.

It’s all about user experience.

What’s load speed all come down to? User experience and making sure your website creates a good one. A site with good UX is fast, gives users what they want, and makes it easy for them to get it. It’s so important that 88% of online consumers say they’re less likely to return to a site after a bad experience. Nailing your UX sets your site apart, so the sooner you get it right, the better.

Put your site’s speed to the test with Google’s PageSpeed Insights. And if your site doesn’t pass the test, we can help. Mopro sites are fast — on average we’re 1.7 times faster than our competitors on mobile devices and 1.9 times faster on desktops. Ready to get started? Call 844-207-9038 or email hello@mopro.com.

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There are a lot of things to consider when it comes to having your dream website — Is it aesthetically pleasing? Easy to navigate? Reaching the right people? These are just a few basic questions you should be able to answer. But you need to look a little harder, because when it comes to your site, there are details you shouldn’t ignore. Here are five ways your website might be sabotaging your business (without you even knowing it).

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Typography is often overlooked, but using type the right way on your site is a huge deal. That’s because type is a major player in branding, readability, and user experience — even if most of the time we don’t notice it. There isn’t one correct way to use type, but following the right techniques can make a site pop. Here are a few tips to help you use type in a way that makes your site (and your business) look awesome.

Find the right typefaces.

Typefaces dictate the personality of your site and your brand. And with thousands to choose from, finding the perfect ones can be a challenge. So take a step back and evaluate what you value most about your brand’s personality. Is your branding clean and modern? Consider a simple sans serif. Is your brand elegant and sophisticated? Then use a script. No matter what your brand’s personality is like, there’s a typeface (or hundreds) out there for you.

Focus on readability.

It’s important to select typefaces that are readable. Sans serif fonts are considered the easiest to read on screen, so use a sans serif for the bulk of your site content. And avoid using scripts or decorative fonts for anything other than headlines since they’re difficult to read at small sizes.

Consider size.

When it comes to using type on your site, size should relate directly to importance — that means the most important information should be the biggest. Doing this shows people what they should focus on and helps them easily learn what you want them to know.

Don’t use too many.

Limit the typefaces on your site to about 2–4. This keeps your pages from looking cluttered and overwhelming. And keep your use of typefaces consistent. For example, use the same typeface for headlines and another typeface for the body text below.

Stick to a theme.

Even though you might have a couple different typefaces on your site, the ones you use should create a consistent theme. Make sure each typeface you use reflects the overall personality of your brand and the feel you want for your site.

Keep contrast in mind.

Consistency is important, but using the same typeface throughout your entire site makes it look boring. When combining fonts, choose ones that both contrast and complement each other, like a sans serif and a serif font. Combining two similar typefaces is never a good idea — it makes fonts less distinguishable and creates a lack of visual interest, so use contrast to establish distinct roles for each typeface.

We know all about using typography to make sites stand out, and we want to help. Call us at 844-207-9038 or email hello@mopro.com to learn how we can make you look awesome online.

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Mobile optimization has become a critical factor for success online. Smartphones, tablets, and other Internet-capable devices are circulating more than ever, which has led to a massive rise in mobile Internet browsing. If your site isn’t mobile friendly, you could be losing significant sales and missing out on connecting with a wider audience. In today’s mobile-addicted society, it’s more important than ever for your website to be mobile friendly, and here’s why:

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