Lots of people turn to DIY website platforms like Squarespace, Wix, or Weebly to build their own sites. Because of their low price points, these platforms make going DIY look shiny. If you’re a tech-savvy entrepreneur with lots of time on your hands, this might be the option for you. And if you’re not, you could end up wasting a lot of time, aka money. Check out these pros and cons.

We’ve all abandoned slow sites that couldn’t keep up with us. That’s because when it comes to getting information, we want it fast. Super fast. Like, we-have-attention-spans-shorter-than-goldfish-so-if-this-site-doesn’t-load-right-away-I’m-finding-one-that-does kind of fast. Load speed matters a lot, and a fast site does more than just make our fish brains happy. Here are some reasons why site speed should be on your radar.

It’s the very first thing people notice about your site.

Before they see a single photo or read a word, visitors notice how long it takes for your site to load. So as far as first impressions go, load speed is square one. A fast site is c...

There are a lot of things to consider when it comes to having your dream website — Is it aesthetically pleasing? Easy to navigate? Reaching the right people? These are just a few basic questions you should be able to answer. But you need to look a little harder, because when it comes to your site, there are details you shouldn’t ignore. Here are five ways your website might be sabotaging your business (without you even knowing it).

Typography is often overlooked, but using type the right way on your site is a huge deal. That’s because type is a major player in branding, readability, and user experience — even if most of the time we don’t notice it. There isn’t one correct way to use type, but following the right techniques can make a site pop. Here are a few tips to help you use type in a way that makes your site (and your business) look awesome.

Find the right typefaces.

Typefaces dictate the personality of your site and your brand. And with thousands to choose from, finding the perfect ones can be a challenge. So take a step back and evaluate what you value most about your brand’s persona...

Mobile optimization has become a critical factor for success online. Smartphones, tablets, and other Internet-capable devices are circulating more than ever, which has led to a massive rise in mobile Internet browsing. If your site isn’t mobile friendly, you could be losing significant sales and missing out on connecting with a wider audience. In today’s mobile-addicted society, it’s more important than ever for your website to be mobile friendly, and here’s why: