Mopro Blog


Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

Your website should be a lead-generating machine. Where does it all start? With a visitor landing on your site. Check out this infographic to learn what happens next.

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A bouncy website isn't a good thing. We'd rather visitors stick around a while and hear what you have to say. Learn more about what affects bounce rate and how to improve yours with this infographic.

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Want to know more about your website's traffic? Well we've got your back. Learn what kind of visitors you're getting, where they're coming from, and how to keep them coming back with this infographic.

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At the mention of “website analytics” most people’s brains go on airplane mode. And we totally get that. But what sounds like a bunch of pointless number crunching is actually a foolproof way to find out what your site needs to stay on top. And the good news? We’ve done the hard part for you. Our analytics are presented in an easy-to-understand way that show you how your site is doing online with a single look. To make decoding your analytics even easier, here’s more info on the metrics that matter.

Visitors

“Total visitors” means just what it sounds like — the total number of people who visit your site. “Unique visitors” means how many first-time visitors land on your site. Keeping track of these numbers shows you how well you’re doing at driving traffic.

Tip: If your visitor count isn’t where you want it to be, it might be time to rethink your keywords, up your social media game, or invest in online ads.

Bounce Rate

Your bounce rate is the percentage of visitors who immediately leave your site after opening it. Basically, a bouncy site isn’t good. It’s better for people to stick around and hear what you have to say. A bounce rate of 40% or less is considered competitive.

Tip: If yours is high, remember this: A sticky site is mobile optimized, has engaging content, optimized calls to action, and a good user experience.

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There’s a lot that happens on social media — it’s where your brand gets the opportunity to interact and connect with customers directly. One really cool thing about social is that everything on your platforms gets transformed into valuable data you can use to keep your audience engaged. Here are four reasons why you need to be keeping a close eye on your analytics.

Learn more about your audience.

You may already have an idea of who your audience is, but it never hurts to dig deeper. Use analytics to get the latest on your audience’s demographics. This will give you a better idea of what they expect from you. And even better, you’ll know exactly how to speak their language.

See what’s working and what isn’t.

Not all of the content you share on social media will be a hit. You&r...

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We might be the first ones ever to say this, but we love traffic. In fact, the more the better. Not the stuck in your car, driving at a snail’s pace kind, but the kind that gets eyes on your site. Because when it comes to building your business’ online presence, step one is getting your site in great shape. And step two? Getting people to see it. Here are five ways to give your site’s visibility a boost online.

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Leads are people interested in what you’re selling, and lead generation is the process of capturing information from those people so you can convert them into customers. The lesson here? Generating leads is super important for your business. One of the best things about a well-designed website is that it works 24/7, converting visitors into leads and never taking a day off (though it definitely deserves one). When it comes to collecting leads, there are a few tried-and-true methods that help your site do its thing. Here are five ways for you and your site to get the most.

1. Create a contact form.

A contact form offers visitors a way to get in touch with you, and it gives you the chance to collect important info about these leads. Contact forms are key factors in conversion and they’re great for encouraging visitors to engage with you. Make sure yours is on every page of your site so it’s impossible to miss. And keep it simple — if your contact form has too many fields, people won’t want to spend time filling it out.

2. Include easily accessible contact info.

In addition to a contact form, your site should provide easy access to your contact information. Your phone number, email address, and address should be accessible throughout your site. This gives visitors ways to get in touch if they don’t want to fill out your contact form. And when they do get ahold of you, you’ll have the opportunity to sell yourself to your new leads.

3. Optimize your CTAs.

CTA (call-to-action) buttons guide visitors to take action on your site whether it’s to “Learn More,” “Get Started,” or “Get in Touch.” A click on the right CTA can mean a brand new lead, so it’s important to get them right. Place them in locations where they’re the most visible and design them to stand out — that means using a bold color and making them big enough to attract the eye. Check out our blog post for more details on how to create CTAs that convert.

4. Make search engines love your site (SEO).

The more visitors your site gets, the more people you’re able to potentially turn into leads. And when it comes to increasing site traffic, SEO is your go-to. There are lots of things to consider when it comes to SEO, but it all comes down to one basic thing: Search engine algorithms are designed to bring users the best results. So make sure your site is one people want to see, i.e., user-friendly, keyword-rich, mobile-optimized, and full of high-quality content.

5. Emphasize your credibility.

Visitors are much more likely to be interested in what you do if they think you’re the real deal, which is why emphasizing your credibility on your site is key. One way to do this is to show off some of your best customer testimonials. Also consider highlighting brands you’ve worked with or organizations you’re a member of. You could be a top search result on Google, but nothing makes people feel as comfortable as public validation. So generate more leads by making people feel comfy.

If you’re looking to generate more leads online, we’re here for you. We build sites designed to convert visitors into customers. Call 844-207-9038 or email hello@mopro.com for a free site preview.

MOPRO

844-207-9038

hello@mopro.com

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