Mopro Blog


Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

Making it on social media isn't easy. That's why we've put together a whole month's worth of ideas for content. From industry news to how-to's, check out all the great posts we have in store.

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Business owners, it’s time to talk about your social media. Whether you’re just getting started or you’ve been at this social game for a while, you probably know this: It’s tougher than it looks. Sure, hitting “Post” or “Share” doesn’t take much effort, but know what does? Posting content your followers actually want to see. So we’re here to help you read the signs — here are five clues that your social media, quite frankly, sucks.

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Every business, big or small, can benefit from using a social media management tool. These platforms let you streamline your social media marketing efforts, saving you both time and money. Every platform offers something different, but here are four features you should definitely look out for to make sure you’re choosing the right tool.

A calendar view

Whether it’s by week, month, or year, having a calendar view helps you plan and manage your content. The best part: Being able to schedule your posts in advance, which saves major time. A bird’s eye view of all your content lets you see what, when, and where you’re posting, helping a ton when it comes to planning ahead.

Multiple platform integration

Social management tools need to be able to connect to your most-...

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Instagram is a great place to show off your brand and its personality, so if you aren’t on there yet, it’s time to create a business account. But it doesn’t stop with signing up — the next and most important step is creating beautiful content that your followers will respond to. Whether you’re just starting out or looking to up your Gram game, here’s some Instagram photography basics to help you make an awesome impression.

Create a business account.

If you want to make an impact on Instagram, make sure you create a business account dedicated to your brand — don’t just post about your business on your personal account. That way you keep work and play separate. Another plus: When you create a business account you get access to Instagram’s business features, including analytics and advertising options (read more about those here).

Post horizontal or square photos.

Instagram’s platform is designed for square or horizontal photos, so keep that in mind when taking a pic for Instagram. Sticking to squares and horizontals makes your feed look clean and professional, and you’ll never need to worry about cropping a photo to fit the frame. Save your vertical photos for posting on your Instagram Story (more on that here).

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Even though lots of people describe social media as a numbers game, here’s the truth: The quality of the connections you have with your followers is more important than how many you’re connected to. Still convinced it’s all about racking up those follows? Here are five reasons why quality trumps quantity every time.

First, remember that everyone starts small.

Just because you don’t have a lot of followers doesn’t mean you’re a social failure. Everyone starts from zero, and it takes a lot of hard work to build up a loyal following. But it’s OK. Anything worth having takes time. Isn’t that what Mom always said?

Engagement matters more.

If you don’t have a large audience, it’s time to focus on promoting follower engagement. It’s the key to getti...

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What happens when social media’s popular kid releases a tool allowing for less curated content? Instagram Stories are born and our lives will never be the same. With Instagram’s huge user base and diverse audience, it’s no surprise Instagram Stories are now a part of many social media marketing strategies. Here’s a rundown of what you need to know about how, when, and why your company should get on board.

HOW

Tell a story with your visual content.

Keep it true to your brand and give your followers a glimpse of who you really are behind the scenes. Remember: Stories only last 24 hours.

Get creative.

Insta’s drawing feature, live video, Boomerang, and colored text help make engaging content that captures attention. Note: For the best results, shoot vertically.

Utilize the Instagram Stories advertising platform.

Instagram Story ads play between users’ stories without interrupting individual ones, making your ad a bridge between them. Video ads can last up to 15 seconds, while sponsored photos run for 5. Like Instagram’s regular posts, analytics are provided for Stories, so it’s easy to learn about your content’s reach.

WHEN

Brand events.

Give your followers direct access to one of your company’s events. This gives them a peek at your awesome company culture and helps them feel connected to your business.

Promote with a regular Instagram post.

Post a photo or video on your regular Instagram feed first so followers know to watch out for your next Instagram Story. It’s a free way to promote your content and gives your followers a heads up.

Mondays and Thursdays drive the most engagement.

Research shows that brands posting content on Mondays and Thursdays receive the highest engagement, so try scheduling your posts during peak times on these days.

WHY

Create an experience.

Stories offer a way to provide value to your followers with engaging content. Structure your stories around a theme, goal, or promotion. And always remember to respond to comments and messages to develop relationships.

Your content on top, always.

Stories are at the top of a user’s feed, which means your content is front and center. The order of stories is based on what content people engage with most on both Instagram and Facebook, so make sure you’re investing time on these platforms — it gives your stories a better chance.

Drive traffic back to your site.

Brands with at least 10,000 followers can now link within their Instagram Stories — a great way to drive traffic to your site. The best part? It’s free.

Social media is constantly changing and it can be a lot to handle. But good news: Our tools can help take the stress out of managing your platforms. To learn more about how we can help, call 844-207-9038 or email hello@mopro.com.

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With over 700 million monthly active users, Instagram has become a powerhouse for social media marketing. And with that comes a lot of competition. Posts used to appear in chronological order, but now they’re based on a user’s likes, their interests, and what’s popular. We know it’s frustrating when you post great content but it just doesn’t reach the top of people’s feeds, so here are five ways to make sure you don’t get lost in the crowd.

1. Post what your followers are interested in.
80% of Instragrammers follow a business. It’s more important than ever to know who your followers are and what they’re interested in to stay relevant. Some tips: Check out your competition to see what works for them, highlight your company’s awesome culture, and don’t forget variety — switch it up between posting photos and videos to keep things fresh.

2. Start talking.
Instagram has 58x more engagement per follower than Facebook and 120x more than Twitter. What’s that mean? It means you should get the conversation started. Respond to comments, reply to messages, and post engaging photos or videos. And don’t forget about captions — a witty and engaging caption is much more likely to get a response.

3. Use Instagram’s advertising platform.
Instagram’s advertising platform is great for businesses of all sizes because they allow anyone to promote posts. You can do this with your photos, videos, or stories. The best part is that you’re sharing your message on a platform that loves engagement. Tip: if you don’t want to spend, use trending hashtags related to your industry. Posts with at least one hashtag generate over 12% more engagement than those without.

4. Ask people to subscribe.
The most direct way to get your content to the top is to ask your followers to subscribe to you. When a follower subscribes to your account, Instagram gives you priority on their feed and notifies them when you post. To do this all your followers need to do is go to your profile and on the top right corner click “turn on post notifications.”

5. Track your analytics.
The best way to improve your content is to watch for what works and what doesn’t, and then adjust. Making tweaks to your strategy helps you post great content your followers will love. Just remember not to sacrifice quality for quantity. Your posts reflect the quality of your brand, so only your best content should make the cut.

Want to take your social media presence to the next level? Our management tools can help you conquer all your platforms. Call 844-207-9038 or email hello@mopro.com to learn more about how we can help.

What even are hashtags? They're things that can help connect you to the right people on social media. Learn their history and how to use them to your advantage with this infographic.

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There’s nothing quite like a brand on social media with a punch of personality. Using an engaging voice in every caption/comment/message makes a huge difference in getting people’s attention. And on the flip side, run-of-the-mill sales talk is a sure way to make your brand forgettable. Putting some extra thought behind your voice (aka, giving it an extra human touch) is key to getting noticed — and getting people to talk back. Here’s where to start:

1. Post smart.

People follow you because they want to see awesome content. So make sure you post things they want to get their eyes on. Before sharing anything, put some thought behind it. Ask yourself: Will my followers find this helpful? Will it catch their attention? And is this so...

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