Mopro Blog


Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

temp-post-image

Your site is live! So you’re done forever, right? Not quite. Your website might be online, but you shouldn’t stop there. It’s important to keep updating your site with fresh content. And it’s simpler than it looks — even minor changes can have big benefits. Example #1? Search engines love fresh content that shows your site is up to date. Here are some ways to keep your site’s content fresh and help you stay ahead of the competition.

Update your text.

It’s a super great way to keep your content fresh and it’s often overlooked. No one wants to read the same stale text over and over again, so remember to switch it up. Edit your CTA to make it more engaging, update your customer testimonials, or change the layout of the text on your site. Tip: Use a new typeface to make your site stand out (learn how here).

Edit with SEO in mind.

One of the most important parts of SEO is keywords. Why? Because they help connect you with the right searchers, getting your site in front of people who want what you’re selling. You’ve probably developed some keywords already, but don’t stop researching which ones can benefit your brand. Use Google Trends to see how much interest is surrounding certain words and phrases. Remember: As your site evolves, your keywords should too.

Read more

temp-post-image

Social media has come a long way since the early days, and it continues to evolve today. One major change: It’s becoming more and more difficult to stand out and get your message across. If you want to catch your audience’s attention, posting visual content is the way to do it. Don’t know where to start? Here are some simple tips that will help you make your content count.

Don’t sacrifice on quality.

It’s the most basic tip for creating visual content that works: make it look good, really good. Make sure all of your photos and graphics are high-resolution. Posting a poor quality photo doesn’t create the best image for your brand — people might assume details and quality just aren’t your priority, so always remember to keep q...

Read more

temp-post-image

If you’ve tried content marketing, you know this: It sure takes a lot of time. Since blog posts don’t write themselves, it’s important to remember one trick to getting the most out of every piece of content you invest in: Make it evergreen. Evergreen content is fact-based and timeless so it stays relevant. That means you can share it today, in a few months, or a year from now, and people will still find it helpful.

Why should you invest in evergreen content?

It’s simple: creating and sharing content increases your reach online. Updating your blog with new, high-quality content tells search engines your site has stuff people want to see, which is great for your SEO. And added bonus: sharing that content on social media gets eyes on your platforms and directs traffic to your site.

Not sure where to start? You can’t lose with these four types of evergreen content:

1. Videos

If you have resources available to create branded videos, do it. Why? Because people love watching and sharing videos. In fact, it drives about 74% of all Internet traffic. Whether your videos are funny or informative, just remember to keep them short so people’s attention spans can keep up.

2. Infographics

Everyone likes a good and useful infographic. Helpful information presented in a visually appealing way is hard to resist. Just make sure to use stats/facts that will stay relevant for a while or will be easy to update so you can re-share it in the future.

3. How-To Articles

You’re an expert in your field, which means you have some knowledge to share. Use that to write a how-to article about what you know best. Remember that what might seem like common sense to you can be completely new info to your customers.

4. Listicles

The best thing about listicles is that they’re easy to read. A list of resources or fun facts is easy to scan, which is why they’re shared so often. A tip: Make sure your listicle has an attention-grabbing title so people can’t help but read it.

Blogging and social media — we’ve got tools for these that can take the stress out of managing your business online. Call 844-207-9038 or email hello@mopro.com to learn more about how we can help.

temp-post-image

The photos on your site matter A LOT, and that’s because images are powerful. They capture attention, make connections, and communicate a bunch about your brand. Using stock photos is a convenient alternative to custom professional photography, but stock photos are tricky — bad ones can hurt your brand’s image, and trust us, there are a lot of duds out there. But we’re here to help. Here are six must-do’s if you’re using stock photography on your site.

1. Choose relevant images.

It’s important to use space on your site wisely. That means there’s no room for photos that aren’t related to your business. And if someone visits your site and sees an image that has nothing to do with your company, you can bet they’ll be confused. Stick to using images that are relevant to what you do and help communicate your overall message.

2. Stay on brand.

The trick to choosing stock photos is to make sure they fit in seamlessly with your brand’s image. Check that each one you use complements your branding. This helps you steer clear of any inauthentic looking shots — and guarantees the photos you use on your site look like they belong there.

3. Avoid anything too “stock-photo-ish."

Not all stock photos are created equal and we all know a bad one when we see it — a group of professionals with perfect smiles sitting in a sterile-looking conference room and having the time of their lives ... Sound familiar? The photos you use on your site should be believable so avoid these generic shots, especially when choosing pictures of people.

4. Consider your audience.

Like everything else related to your site, your photos should be selected with your audience in mind. Before settling on an image, ask yourself whether or not it will resonate with your customer. That way you focus on images that speak to them, appeal to their aesthetic, and show them why you’re valuable.

5. Know when to give credit.

When using stock photos, make sure you know when to give credit where it’s due. Some licenses allow you to use a purchased photo however you’d like, while others have certain restrictions and require you to credit the photographer. So do your research before making any purchases to know exactly what you’re getting.

6. Update your photos regularly.

Making regular updates to your site is essential and changing up your images every so often is no exception. This helps you stay on top of photography trends and avoid dated-looking photos. It also keeps the content on your site fresh, reminding customers your business is alive, well, and still relevant.

If you’re looking to add striking images to your site, we’ve got you. Our clients have complete access to our media repository, which includes industry-specific HD photos and videos. Call 844-207-9038 or email hello@mopro.com to learn more.

temp-post-image

The value propositions on your website are extremely important tools that help convert visitors into customers. A value prop states how your product or service benefits a customer and promises specific values your business delivers on. When prominently displayed on your site, a value prop gives potential customers reasons why they should buy from you. Because when it comes down to it, people are interested in what your business can do for them. Here are the steps for creating a value proposition that shows your audience why they’ll love being your customer.

1. Research your audience.

The first step for writing a value prop: make sure you understand who you’re talking to. Research what motivates your audience and how they communicate. Knowing more about ...

Read more

temp-post-image

Not sure what a CTA is? Chances are you click them all the time without even realizing it. CTA stands for “call-to-action” and calls-to-action are instructions that motivate a visitor to your site to do something. Call now, sign up, learn more — these are all CTAs, and they’re great for converting visitors into customers. But some are better at converting than others, and that’s why we’ve nailed down what the best ones have in common. Here are five tips to help you get the most action out of your CTAs.

1. Use the right words.

The most important part of a CTA? The words. Above everything else, your CTA needs to be clear, concise, and relevant. Visitors should feel like they’re benefiting from the action they’re taki...

Read more
Read more

temp-post-image

Studies show that one minute of video is equivalent to 1.8 million words — so we can all agree videos are some pretty powerful things. It’s why adding video to your site can help you with messaging in a way words and photos just can’t. Most people would prefer to watch a video about your company rather than read about it — and studies predict that video’s popularity will continue to increase in coming years. Here are five ways adding HD video to your site can take your online presence up a few (big) notches.

1. Search engines dig videos.

Search engine algorithms are designed to bring users the best possible results. Having organic content like videos on your site signals to search engines that you’re the real deal. Because if you have good content on your site, visitors are going to like what they see. That’s why videos can do great things for your SEO — and being popular with search engines means more eyes on your site.

2. Videos tell your story.

Video is the best at telling stories, and your site is where you should tell your customers who you are and what you can do for them. Written copy and photos just can’t compete with video when it comes to communicating directly with your customers and making an emotional connection.

3. Videos sell your product.

Video of your product shows visitors its great quality way better than photos or a description. Video helps sell product and there’s proof: Viewers are anywhere from 64–85 percent more likely to buy after watching a product video. A product video is the best way for customers to know exactly what they’re getting — and for you to show them why they can’t live without it.

4. Videos capture attention.

We consumers have a pretty short attention span these days. We need things to grab our attention fast, because if they don’t, we move on in seconds. Videos are the best at capturing attention. There’s little work involved on our part and our brains love it. A great video can pique a visitor’s interest, making your site a place where they want to stay.

5. People share videos.

When people watch a good video, they want to share it with others, creating a better buzz about your business. When people share your videos across social media, it increases the chances that people will visit your site to see more about what you’re all about.

We do video — and we’re awesome at it. We can send a director to your business to help you tell your story with a documentary-style video. Call 844-207-9038 or email hello@mopro.com to learn more about how we can make your site stand out online.

Read more

temp-post-image

Read more

temp-post-image

It can be the first thing people really connect with on your homepage — an instant relay of information about your company’s quality and credibility. We’re talking about the photo and video content you feature on your website! If it captures attention, visitors are more likely to explore your site and learn more about your business. Plus high-quality content boosts SEO by creating searchable, organic content.

Here are 5 tips to help you get the most out of every photo on your website:

1. Showcase your products.

Product photos done right can really speak to your customers. A written description is great but high-quality detail shots of your product or showing it in action will take you further. Keep your product photos consistent, presenting what your business has to offer in the best possible way.

2. Photograph your team.

Featuring photos of the real people who keep your business running day in and day out is a perfect way to convey your company’s culture. Whether you include action shots of your all-stars doing what they do best or head shots of your key players, seeing the faces behind your brand will help build trust.

3. Keep quality king.

We all know a poor-quality photo when we see one. When it comes to the photos displayed on your website, you should never compromise on quality. The best way to get your hands on some high-quality photos is to hire a professional. If you are shooting your own photos, keep in mind elements of photography, such as lighting, composition, clarity, background, and angles. Editing photos can be just as important as shooting them, so take full advantage of free photo-editing software and apps.

4. Use images with purpose.

Just as your website shouldn’t be text-heavy, it shouldn’t be loaded with photos. Each picture you add to your site should have a purpose, whether that’s to showcase your product, introduce your team, or show off your facility. It’s better to include several striking photos that capture the essence of your business than to bombard visitors with average-quality shots for the sake of filling up space. When trying to decide whether or not to add a particular photo, ask yourself if the image contributes to the overall story of your business.

5. Keep your photos up to date.

Your website should constantly change to adapt to your evolving business. Make sure your photos accurately represent your current product offerings and staff, and avoid dated-looking photos by keeping tabs on photography trends. Seeing new pictures on your site will remind customers of your relevance and growth.

Visit tresla.com, crestaverdelandscape.com, and chandlersroofing.com to see examples of photography done right.

Want help adding high-quality, industry-specific photography to your website? We’ll send a director to your location to shoot custom video and photography. Call us at 844.207.9038 or email hello@mopro.com for more information.

Read more
mopro logo

Mopro's Instagram Mopro's Google Plus Mopro's Youtube