The way people make purchasing decisions online has changed. A few years ago, when a user searched for a business on Google, they’d scroll right past the ads (we all know they’re paying for those!), go on to view organic first page results, and then click through to a website. But Google has reshaped this experience completely. Follow along as we recreate the journey.
Step 1. It still starts with Google.
One thing hasn’t changed: Most people still start their purchasing journey with Google – 89% of consumers begin the purchase process with a search. Google then delivers the best results based on the searcher’s query.
Step 2. Users view local results.
One change ...