If you’re tuned in to SEO trends, chances are you aren’t hearing much about things like keywords and metadata, but we bet you’ve heard the buzz about local SEO. It’s the best technique for becoming a top search result these days, so we’re about to break it down – from the basics to your top to-dos.

What is local SEO?

What’s the main difference between regular old SEO and the local kind? Geography.

Local SEO helps you promote your business to people in your local area. It’s all about strategies to boost your visibility with searchers near you.

How do local searches work?

It all starts when a searcher submits a local query. We’re talking somet...

SSL or Secure Sockets Layer — ever heard of it?

An SSL certificate creates a secure connection between your site and your customers. This means any information they give you (credit card numbers, names, addresses, etc.) stays private and doesn’t get into the wrong hands. It’s required for sites that sell online, but it’s more important than ever for all sites to get on board the SSL train (even if you’re not selling a thing).

Visual cues make visitors feel comfy on your site.

How do you know if a website has an SSL certificate? Look at the URL — if it starts with “https”, you’re on a secure site. You’ll also see a little lock icon. ...

What are you doing to help local customers find you online? If your answer is “I don’t know…” or “Is that even a thing?” consider this your local SEO crash course.

Potential customers in your area are on the go, most using their mobile devices to see if you’re someone they want to do business with. Local SEO means making sure these people find your site and like what they see. If you’re a Mopro client, we’ve already designed your site to look beautiful on every mobile device, so you’re covered there. But here are some extra steps you can take to keep the locals coming.

Optimize your content for local search.

The first place to star...

Keywords are SEO essentials. They connect you with the right searchers and lead customers straight to you. Check out this infographic to learn how to choose keywords that work.

Your website should be a lead-generating machine. Where does it all start? With a visitor landing on your site. Check out this infographic to learn what happens next.