Mopro Blog


Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

Keywords are SEO essentials. They connect you with the right searchers and lead customers straight to you. Check out this infographic to learn how to choose keywords that work.

temp-post-image

Your website should be a lead-generating machine. Where does it all start? With a visitor landing on your site. Check out this infographic to learn what happens next.

temp-post-image

Read more

temp-post-image

We’ve all abandoned slow sites that couldn’t keep up with us. That’s because when it comes to getting information, we want it fast. Super fast. Like, we-have-attention-spans-shorter-than-goldfish-so-if-this-site-doesn’t-load-right-away-I’m-finding-one-that-does kind of fast. Load speed matters a lot, and a fast site does more than just make our fish brains happy. Here are some reasons why site speed should be on your radar.

It’s the very first thing people notice about your site.

Before they see a single photo or read a word, visitors notice how long it takes for your site to load. So as far as first impressions go, load speed is square one. A fast site is considered high-quality and trustworthy — both great things to have associated with your brand. And a slow site gets pegged with the exact opposite. You know what they say about first impressions (you only get one chance at those), so make sure you don’t miss your shot.

It impacts your SEO.

It’s no secret: Search engines love fast sites. There are lots of things they consider when prioritizing search results, and load speed is one of their ranking factors. That’s because search engines want to give users the highest quality results — and a high-quality site is a fast one. So make sure your site is quick to load and get an easy SEO win.

It affects your bounce rate.

Your bounce rate is the percentage of people who immediately leave your site after opening it. Basically, a bouncy site isn’t good. It’s much better for visitors to stay a while and learn why they should become your customer. And what has a big effect on bounce? You guessed it — 47% of consumers expect a site to load in 2 seconds or less. If your site has a high bounce rate, test your speed. Nothing turns people off like a slow site.

It’s all about user experience.

What’s load speed all come down to? User experience and making sure your website creates a good one. A site with good UX is fast, gives users what they want, and makes it easy for them to get it. It’s so important that 88% of online consumers say they’re less likely to return to a site after a bad experience. Nailing your UX sets your site apart, so the sooner you get it right, the better.

Put your site’s speed to the test with Google’s PageSpeed Insights. And if your site doesn’t pass the test, we can help. Mopro sites are fast — on average we’re 1.7 times faster than our competitors on mobile devices and 1.9 times faster on desktops. Ready to get started? Call 844-207-9038 or email hello@mopro.com.

temp-post-image

The bigger your digital presence is, the more people you’re able to reach with your message. That’s what keeps brands fighting for attention online. And if there’s one thing we know about this attention-grabbing game, it’s this: It’s competitive. Every step you take to grow your presence counts. One step you definitely shouldn’t overlook? Listing your business on online directories. Here are some of the benefits of getting listed.

1. Stake your claim on Google.

When you’re listing your business online, the best place to start is with Google. Your Google my Business profile shows up in results when people search for you. It displays your business information (address, phone number, and hours) and shows your location on Google Maps. And another perk of listing with Google: It’s totally free.

2. Make it easy for people to find you.

Fact: 60% of shoppers begin shopping by using a search engine to find the products they want. What’s that mean for you? It means people are looking for you online and the more places you exist, the more likely they are to find you. Make sure you’re listed on all the major online directories and any smaller ones that are relevant to your industry.

3. Build your reputation.

Review sites like Yelp and Angie’s List are good for more than just getting your name out there — they give your customers the chance to share about their experience with your brand. If you want to build your online reputation and enhance your credibility, these sites are the places to do it. As long as you monitor these reviews and see each one as a chance to show off your excellent customer service, you’ll be in good shape.

4. Expand your audience.

Every directory has a unique group of users, which means each one you’re on has the potential to connect you with new people. The bigger your audience is online, the more people you can share your message with — and the more chances you get to prove you’re worth their attention.

Still not convinced?

Consider this: Getting listed is pretty easy and in most cases, cost effective. Most profiles don’t take much time to set up, so start with the major ones and go from there. Remember, every step counts.

Want your business to make an impact online? We build beautiful, mobile-responsive websites and give our clients the digital tools they need to grow their presence online. To learn more about how we can help, call 844-207-9038 or email hello@mopro.com.

temp-post-image

We might be the first ones ever to say this, but we love traffic. In fact, the more the better. Not the stuck in your car, driving at a snail’s pace kind, but the kind that gets eyes on your site. Because when it comes to building your business’ online presence, step one is getting your site in great shape. And step two? Getting people to see it. Here are five ways to give your site’s visibility a boost online.

Read more

temp-post-image

You’ve just launched a new site and you can’t wait to get eyes on it. You head straight to Google to see where it stacks up in results, search your domain — and there’s zero trace of it. This may seem like a huge mistake, but it’s actually completely normal. Because here’s the truth: SEO doesn’t happen right away. It’s a process and it starts with search engines indexing (aka finding) your site. Search engine bots are always crawling the web looking for new content but this takes time, sometimes a few days and sometimes months. Luckily there are a few ways to speed up the process. Here are some tips for getting search engines to index your site fast.

1. Create a sitemap and submit it.

What’s a sitemap? It’s a file on the back end of your site that lists all your site’s pages and shows how you’ve organized your content. Having a sitemap isn’t required for search engines to find you online, but it can help them learn to crawl your site better. Once you have one, you can submit it to Google using their Search Console Sitemaps tool. For details on building and submitting sitemaps, check out this Search Console Help article.

2. Submit your URL.

An easy way to make search engines more likely to notice your site is to submit your URL directly to them. To submit yours to Google, visit their URL Submission page. Just type in your URL and submit your request. Google doesn’t guarantee when exactly submitted URLs will be indexed, but it certainly doesn’t hurt your chance that they’ll do it sooner rather than later.

3. Set up your Google Analytics.

Not only is Google Analytics super valuable for telling you key information about your site’s performance, but it also puts you on Google’s radar. Consider it like giving them a heads up that your new site is live. If you don’t already have a Google Analytics account, sign up and give Google another cue to get crawling.

4. Link to your site on social media.

One way for search engines to find your site is through organic links. Basically, the more connections to your site that exist online, the more likely web crawlers are to notice you. The perfect place to add those connections is on social media. Make sure each of your profiles includes a link to your site, and get some buzz going about your site’s launch by sharing the link with followers.

5. Create and share content.

Another way to draw crawlers to your site is to create and share valuable content. For example, updating your blog with keyword-rich posts creates content search engines care about. And when you share that content on social media, you create more links to your site — great ways to get their attention and show them you’re a quality search result contender.

Still want search engines to show you more love? Another option is to pay to play. Purchasing ad space on search engines is called SEM (search engine marketing) and it’s a guaranteed way to have a presence there. If you’re considering SEM, weigh the cost versus the rewards to see if it makes sense for you.

If you want your site to stand out in search results, we can help. We’re experts on SEO best practices and we build sites search engines love. Call 844-207-9038 or email hello@mopro.com to learn more.

Read more
Read more

temp-post-image

Leads are people interested in what you’re selling, and lead generation is the process of capturing information from those people so you can convert them into customers. The lesson here? Generating leads is super important for your business. One of the best things about a well-designed website is that it works 24/7, converting visitors into leads and never taking a day off (though it definitely deserves one). When it comes to collecting leads, there are a few tried-and-true methods that help your site do its thing. Here are five ways for you and your site to get the most.

1. Create a contact form.

A contact form offers visitors a way to get in touch with you, and it gives you the chance to collect important info about these leads. Contact forms are key factors in conversion and they’re great for encouraging visitors to engage with you. Make sure yours is on every page of your site so it’s impossible to miss. And keep it simple — if your contact form has too many fields, people won’t want to spend time filling it out.

2. Include easily accessible contact info.

In addition to a contact form, your site should provide easy access to your contact information. Your phone number, email address, and address should be accessible throughout your site. This gives visitors ways to get in touch if they don’t want to fill out your contact form. And when they do get ahold of you, you’ll have the opportunity to sell yourself to your new leads.

3. Optimize your CTAs.

CTA (call-to-action) buttons guide visitors to take action on your site whether it’s to “Learn More,” “Get Started,” or “Get in Touch.” A click on the right CTA can mean a brand new lead, so it’s important to get them right. Place them in locations where they’re the most visible and design them to stand out — that means using a bold color and making them big enough to attract the eye. Check out our blog post for more details on how to create CTAs that convert.

4. Make search engines love your site (SEO).

The more visitors your site gets, the more people you’re able to potentially turn into leads. And when it comes to increasing site traffic, SEO is your go-to. There are lots of things to consider when it comes to SEO, but it all comes down to one basic thing: Search engine algorithms are designed to bring users the best results. So make sure your site is one people want to see, i.e., user-friendly, keyword-rich, mobile-optimized, and full of high-quality content.

5. Emphasize your credibility.

Visitors are much more likely to be interested in what you do if they think you’re the real deal, which is why emphasizing your credibility on your site is key. One way to do this is to show off some of your best customer testimonials. Also consider highlighting brands you’ve worked with or organizations you’re a member of. You could be a top search result on Google, but nothing makes people feel as comfortable as public validation. So generate more leads by making people feel comfy.

If you’re looking to generate more leads online, we’re here for you. We build sites designed to convert visitors into customers. Call 844-207-9038 or email hello@mopro.com for a free site preview.

temp-post-image

So you have an awesome website and you’re ready for it to start converting leads and driving sales. But before that happens, you need people to see it! And that’s where SEO (search engine optimization) comes in. SEO focuses on driving traffic to your site through organic search results, and an important aspect of SEO is keywords. It’s important that people find your site, but it’s even more important that the right people find it. Keywords help you connect with your target customer and give them what they’re looking for. Here are some tips for coming up with words/phrases that embody the message you want to share with visitors to your site.

1. Be Specific

Your keywords should be specific. It might be tempting to use general keywords so that you appear in a larger variety of results, but doing this won’t lead the right customers to your site. And the more specific your keywords are, the less competition you’ll have. For example, a “marketing agency” will compete with around 300 million results while a “social media marketing agency” will compete with around 52 million.

2. Diversify

Diversifying your keywords increases traffic to your site and helps you stand out from the crowd. For example, if you sell lawn mowers, make sure your keywords are more varied than “lawn mower.” Including words and phrases like “trimmer,” “grass cutter,” and “push mower” ensures you show up in a diverse range of search results.

3. Simplify

Using too many keywords and repeating the same ones over and over again will hurt rather than help. Doing this makes your content difficult to read and hurts the usability of your site. So use keywords and variations sparingly.

4. Research Trends

Google Trends tells you how much interest is surrounding certain words and phrases. Using this tool helps you see how much buzz your keywords are generating.

5. Consider Location

When describing your location on your site, be specific. The more specific you are, the better! Don’t just include your city and state — use the name of your neighborhood or any other name for your location that people might search for.

6. Change it Up

The online landscape is always changing, so your keywords should change too. Even after you develop your keywords and they start bringing people to your site, don’t give up on thinking about them. They should evolve and change as your site changes. Don’t stop researching what keywords people are using and which ones can benefit your brand.

If you need a website, we can build you one that both search engines and users love. Call 844-207-9038 or email hello@mopro.com for a free site preview.

MOPRO

844-207-9038

hello@mopro.com

mopro logo

Mopro's Instagram Mopro's Google Plus Mopro's Youtube