SSL or Secure Sockets Layer — ever heard of it?
An SSL certificate creates a secure connection between your site and your customers. This means any information they give you (credit card numbers, names, addresses, etc.) stays private and doesn’t get into the wrong hands. It’s required for sites that sell online, but it’s more important than ever for all sites to get on board the SSL train (even if you’re not selling a thing).
Visual cues make visitors feel comfy on your site.
How do you know if a website has an SSL certificate? Look at the URL — if it starts with “https”, you’re on a secure site. You’ll also see a little lock icon. ...