Mopro Blog

Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.


As a business owner, you know nothing’s more important than defining your customer. So who’s yours? A twenty-something social media guru who owns all the latest tech gadgets and an espresso machine? A forty-ish stay-at-home mom who loves to cook? Or maybe a sixty-year-old retiree who’s looking for a new hobby? Whoever your customer is, learning about their generation is a solid place to start when developing your strategy. From Boomers to Gen Z-ers, here’s what you need to know.

Baby Boomers

Born between 1946–1964, this generation has the biggest income and biggest network. There are over 76 million Boomers, so there’s lots to sell to. It’s no surprise that boomers are online. At least 65% of them can be found on at least one social media platform, whether it’s Facebook, LinkedIn, Twitter, etc. In general, Boomers like getting straight to the point — they want all the info before they make a purchase. Since this generation grew up when human interaction was more of a thing, businesses who value a “human touch” get bonus points.

Generation X

Born between 1965–1980, Generation X is considered the “middle child” of the generations, and it’s the smallest generation of these four. When selling to a Gen-X-er, keep traditional media in mind — 48% listen to the radio, 62% read the newspaper, and 85% watch traditional TV. But they’re also on social media. More than 60% prefer Facebook over any other platform. And more than 68% make buying decisions based on reviews, so if you’re selling to them, keep testimonials in mind.


Millennials make up 25% of the U.S. population. Born from 1981–2000, you already know they’re on top of the tech game. So how do you reach them? Considering that they spend about 8 hours a day online, it shouldn’t be hard to catch them there. They prefer being contacted through email and 84% don’t trust traditional advertising, so Facebook Ads and the like have a greater effect. If you really want Millennials to buy what you’re selling, you need to make sure your product enhances their lives. To them, “useful” is considered “cool”.

Generation Z

By 2020, this generation, born from the mid 1990s to the early 2000s, is expected to reach 2.56 billion globally. They’ll make up 40% of all U.S. consumers, so they’re the next big audience. When approaching this generation, keep in mind that you have 8 seconds to catch their attention. When they want to find a new product, about 85% of them use social media to search. What are they looking for? This study from Google shows that they prefer brands that represent their values.

Social media helps you reach more customers from every generation online — big time. And Mopro has tools that make managing your social media easy. Call 844-207-9038 or email to get started.


Instagram has really upped its game lately. Now posting photos and videos isn’t enough – it’s all about interaction and showing followers what’s really going on in your world. Here are the top five features Instagram has most recently added to its platform.

Instagram Stories


If pushing “send” on your new post feels like too much pressure, you’ll love how casual Instagram stories are. Share 15-second videos and pictures from your camera roll, add GIFs, locations, filters, and hashtags, and they’ll stay on your Instagram for 24 hours. Instastories are the easiest way to show your followers what you’re up to without blasting their feed. They’re great for engagement and relationship building too: You can tag people in your stories to give them some cred, and followers can reply for instant feedback.

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Mopro clients: Are you familiar with your Digital Command Center? If not, let’s get you familiar. Your Digital Command Center is where you can access some of our best tools — all from a single place. Here are the top reasons why you should be spending more time in your DCC.

1. View your site’s analytics

Your Analytics section is where you can check on your site’s performance, like how many visitors you have, what your bounce rate is, and your most visited pages. This is important because it shows us where there’s room for improvement. Example: low site traffic means it’s time to reevaluate your SEO efforts. Review your analytics monthly to see how your site stacks up.

2. Make your own design changes

It’s important to regularly update your site with new content. W...

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We know you have lots of website solutions out there competing for your attention. We’ve already blogged about the highs and lows of two of these: DIY and freelance. So now it’s time for us to share what we think is your best bet: Us. Here’s why we’re the best out there.

Do it for me means not having to do it yourself.

Take a deep, deep breath. Ready? Now exhale all that stress. Phew. The best news we have for you is that with Mopro, we do it for you. Now go focus on what you do best: running your business.

A free trial means no obligation.

We offer you a 30-day free trial because we want you to know exactly what you’re getting — with zero obligation. And we’re confident you’ll love what you see.

You’re still the boss.

Even though we’re doing all the heavy lifting, you’re still a huge ...

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Lots of people turn to DIY website platforms like Squarespace, Wix, or Weebly to build their own sites. Because of their low price points, these platforms make going DIY look shiny. If you’re a tech-savvy entrepreneur with lots of time on your hands, this might be the option for you. And if you’re not, you could end up wasting a lot of time, aka money. Check out these pros and cons.

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So you need a website … You’re probably face-deep in research, trying to find out what the best option is for your business. And we bet one of the options you’re considering is hiring a freelancer to do the work for you. Going the freelance route may seem like the easiest, and it just might be the right choice. But before you hire a freelancer, there are a few details you shouldn’t ignore. Follow along as we weigh the pros and cons.


No heavy lifting for you

The best pro of going freelance? You don’t have to do any of the work. Share your vision and your freelancer can take it from there. No coding required. Cool, right?

Customization station

Hiring a freelancer means you get a site that’s completely one-of-a-kind. You can work closely with your freelancer to share your vision and get your site exactly the way you want it — and it should be totally “you” aka, unique.

One-on-one support

Working with a freelancer means you have a go-to person to talk to about your website and get the support you need. No searching through FAQs or getting put on hold. Go straight to the source.


Easy doesn’t come cheap

By far the biggest downside to hiring a freelancer is the price. Expect to pay anywhere from $5,000–10,000 and a big fee upfront.

“Freelance” doesn’t always mean “reliable”

Freelancers have a reputation for being unreliable for a reason. Some of them totally are and scammers definitely do exist. Make sure you do lots of research before saying “You’re hired.”

Be ready to give up control

Your freelancer is in control when it comes to setting up your site — and they may not think to keep you in the loop. Who’s hosting my site? Who’s managing my DNS settings? What platform is my site built on? Ask all these questions before your freelancer cashes your check.

Don’t expect a quick turnaround

A customized website takes lots of time to build, so don’t expect your site to be online in a few days or weeks. Remember, every minute your business isn’t online, you’re losing money.

What happens once you’re live?

Once your site is online, your freelancer is done with your project. So any changes or updates you want them to make in the future will come at a pretty price (around $120 per hour).

Ready to explore another option? We can help you decide if Mopro is the right choice for your business. Email or call 844-207-9038 to speak to one of our specialists.

Keywords are SEO essentials. They connect you with the right searchers and lead customers straight to you. Check out this infographic to learn how to choose keywords that work.


Your website should be a lead-generating machine. Where does it all start? With a visitor landing on your site. Check out this infographic to learn what happens next.


A bouncy website isn't a good thing. We'd rather visitors stick around a while and hear what you have to say. Learn more about what affects bounce rate and how to improve yours with this infographic.


Want to know more about your website's traffic? Well we've got your back. Learn what kind of visitors you're getting, where they're coming from, and how to keep them coming back with this infographic.


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